Column Five Media, an infographic design and marketing agency, put together a project to allow people to share the love for two important staples at their company: caffeine consumption and data visualization.
As someone also in the digital marketing space, I think it’s pretty safe to say these two loves are shared by many!
Column Five is releasing 500 prints of an interactive coffee poster, which provides a canvas to track the data of your caffeine consumption over the course of a month.
Included is a set of instructions which outline a few calculations to analyze personal consumption trends. Once monthly tracking is complete, the drinker can use their coffee (or a stronger version thereof) to ‘paint’ their data onto the poster to complete the visualization.
The poster is offset printed on 18×24 Strathmore 140 lb. acid-free heavy weight cold press watercolor paper with black ink. While it’s been geared toward their clients so far, the 500 limited prints are available for purchase ($29.95).
Column Five’s ultimate goal is “to create beautifully designed pieces of data visualization that can be enjoyed in many different mediums: whether print, online, or a personal poster.” They also wanted to create something with which users could interact and have a personalized experience.
Would you be interested in literally being able to visualize your habits?
I might actually be afraid to visualize my coffee consumption.
I spend over $50 per gallon for coffee with a smile on my face and complain about paying $3.50 per gallon for gas. Do you think I’m bright enough to really appreciate the genius in this infographic? (I’m with Susan…)
Looks fun if you work for a coffee house. It might be better to use this for water consumption. That way you’d be reminded to keep chugging.
Love coffee. I don’t think that I would keep a chart for myself, but it is a creative idea.
Haha, yeah, same here!
That’s a great idea, Denise!
Same here!
Likewise, and that’s a great comparison that we all overlook!
I don’t think I want to actually visualize my coffee consumption, but I like the idea of “painting” the poster with coffee stains. Now maybe if there was an app version… and if I could redeem all my frequent-brewer points for another cup of joe…
Ha, yeah, I wish we could redeem for more coffee, too 😉
I often joke that I need coffee injected into my veins. I have a serious caffeine addiction. I like a strong brew and a good cup of tea but for me the addiction started early, my Dad used to make us coffee and then gradually got me hooked on tea. In the Indian household, tea is served at morning and 4pm. It’s a custom carried over by the British invasion. 🙂
Maybe there’ll be an infographic for tea consumption as well 😉