Nitrogram, the advanced analytics and engagement platform for brands on Instagram, has just released their first Guide on Instagram for Brands and other professionals.
Some of the facts underlied in this Guide about brand presence on Instagram include:
- Nitrogram believes ALL brands are on Instagram, either via their official account or through the hashtagged photos of their customers and fans. What matters on Instagram is building a great community of people sharing interests. The true Instagram equation for brands is: Community = Followers + Contributors
- 70% of top Brands (90 of the 130 entries from the Millward-Brown Brandz Index) have an official presence on Instagram
- Leading sectors for Instagram adoption from the index: Cars (10/10), Fast food (10/10) and soft drinks (9/10)
- However, the top 10 cars brands on Instagram have 7 times more photos with their hashtags than they have followers
- More importantly, the 30% of Millward-Brown Brandz Index brands not leveraging Instagram are ignoring 10 million photos mentioning hashtags relevant to them, with 1 million new ones shared every month
They’ve also included helpful tips for brands already on Instagram as well as those thinking of joining the conversation soon on how to better profile their followers and leverage hashtags to be more discoverable.
Lastly, Nitrogram analyzed three successful Instagram campaigns brands can learn from: Oreo, Lipton and Mercedez-Benz. Each played on different specificities of Instagram to engage their communities online.
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Not on Instagram yet, but I’m sure it’s just a matter of time!
This is such good info for brands! I can’t wait to sit down and read the guide! Thanks for the reference!
Take care,
Trish
Very interesting info. I just joined Instagram a few weeks ago for the first time. I’m still learning my way around there, but I can see that there is a lot of potential for brands to engage with their customers (or potential customers).
I’ve also heard Instagram is pretty powerful. I’ll have to look into this more. Thanks for the great information.
I love my Instagram and have interacted with a lot of brands this way
Instagram is becoming one of the most powerful marketing tools nowadays. Thanks very much for sharing the Instagram guide, this will come in handy, as I am still new to it.
I love Instagram
Same here!
My pleasure. Hope you find the guide useful!
Same here!
My pleasure. I’m a big fan of Instagram.
Yeah definitely. It sort of evens the playing field for brands and consumers.
You’re welcome! Hope you enjoy it.
You’ll love it!
Interesting info! I love instagram and am surprised that cars are so popular! Food pics do awesome on there!
I used to think that Instagram was just for the young people. Boy was I ever wrong. Thanks for the complimentary guide, I’m gonna need it. 🙂
You’re welcome! You’re going to love it once you get the hang of it.
I’m on Instagram but I need to take it to the next level. This guide will be very helpful. Thanks for sharing!
My pleasure. Glad you’ll be able to use the guide!
Instagram is one of my favorite social media platforms, even though I don’t get much traffic from it. Car companies are making use of social media very well. It doesn’t surprise me that their exposure on Instagram is so high.
Wow did not know this about instagram. I need to work on mine so bad thanks for posting about this.
I wish I had intagram. Windows phones don’t have it yet! I am waiting patiently so I can create an account.
Thanks Debbie, great post. 🙂