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Here’s a great branded social media campaign with a major prize!

Wienerschnitzel, the world’s largest hot dog chain has launched its fifth annual “Cash in on a Corn Dog” sweepstakes.

Just by purchasing a fan-favorite corn dog, guests can rake in a ton of prizes including free corn dogs, cash and gift cards, along with the $1,000,000 grand prize.

The rules of the sweepstakes are simple. Each corn dog stick will display either an “Instant Win” prize including free corn dogs and mail–in cash prizes, or a code to enter online.

image002For the first year, Wienerschnitzel is giving away $1,000,000 when a participant matches two sticks, one printed with the word “Wiener” and the other printed with the word “Schnitzel.” With 900,000 free corn dogs on the line, fans have a one in five chance of winning!

They have also added a separate social media component where participants will have opportunities to earn bonus entries towards online prizes including a chance at six $1,000 cash prizes as well as a chance to win a $10,000 grand prize just for playing online.

Follow Wienerschnitzel on Twitter and Instagram, share the game with friends, or join the “Wiener Lovers” Email Club to receive hundreds of extra entries, bringing you that much closer to being the big $10,000 winner!

“Along with upping the ante to a $1,000,000 grand prize, we’ve made some exciting changes to the ‘Cash in on a Corn Dog’ in-store and online games in order to give our fans even more chances to win bigger than ever” said Tom Amberger, vice president of marketing.

“Cash and Wienerschnitzel’s famous Corn Dogs are a winning combination, and in our fifth year, the odds have never been better to come out on top!”

The “Cash in on a Corn Dog” sweepstakes will be supported with television and radio advertising, email and online marketing, public relations, social media, and in-store point-of-purchase materials.

Throughout the campaign, the new “Wiener Wag” vehicle will also be making stops throughout Southern California to promote the sweepstakes and give away free corn dogs.

The “Cash in on a Corn Dog” sweepstakes is available at participating locations through December 31, 2014 or while supplies last. Customers pay all applicable sales tax.

Click to Tweet: $1 million grand prize, cash, gift cards & tons of FREE corn dogs up for grabs @Wienerschnitzel right NOW! #cashinonacorndog #sweepsentry

Debbie Miller
Debbie is the Founder and President of Social Hospitality where she assists clients with social media and content marketing. When she's not online, Debbie enjoys spending time with her spoiled dogs; watching movies; reading; and drinking copious amounts of coffee.
Debbie Miller