Each day on their social media channels, they featured a clip from the new social film series, leading up to a full reveal of the entire film.
The story is centered on a woman named Alice and her travel adventures. The social media posts were written from the traveler Alice’s perspective and focused on her thoughts and discoveries as she traveled to Ritz-Carlton Reserve resorts in exclusive destinations around the world.
“We have the most engaged audience of Ritz-Carlton fans and followers across social media channels that any brand could ever wish for. Therefore, it is a pleasure to have created something truly unique and tailored for this valuable group” said Ed French, Chief Sales and Marketing Officer for The Ritz-Carlton.
“At a Ritz-Carlton Reserve, the service philosophy has been carefully crafted to help individual guests unlock the secrets of individual places. It is a philosophy that successfully reveals the personality of each unique location to create unforgettable experiences. The video series has been designed to take our social media audience on a journey around these beautiful destinations.”
Travelers are encouraged to share their travel memories by using the hashtag: #RCMemories. In July, the global luxury hotel company began showcasing the other side of the stories by providing a social environment for guests to share their favorite Ritz-Carlton vacation memories.