Featured Blog Posts

5 Effective Ways to Use Facebook Ads for Account-Based Marketing

Facebook is one of the most popular social media platforms out there, and a fantastic platform marketers can use to target content for a defined audience. Are you familiar with account-based marketing (ABM)? ABM involves using personalized campaigns designed to target specific accounts within a market. Whether you’re a retail…

The Power of Experiential Marketing: Engaging Customers in Memorable Ways

In the digital age where consumers are constantly bombarded with ads, brands face the challenge of capturing attention and creating meaningful connections. Traditional marketing methods aren't as effective as they once were. That's where experiential marketing comes into play, offering a refreshing and immersive approach that engages customers in unforgettable…

Six Techniques to Help You Master the Art of Social Selling

Social selling is a powerful way to grow your business through meaningful relationships. It cuts through hard pitching and cold calls, allowing you to build community trust and generate more predictable leads and revenue. A well-planned social selling strategy can benefit businesses of any size! Are you intrigued by the…

How Tech Advancements Drive More Immersive and Personalized Marketing Experiences

Marketing is all about connecting with consumers. Great campaigns are both memorable and moving; they make your audience feel “seen” and build brand loyalty amongst your customers. However, creating a personal connection when writing a campaign for thousands of people is tricky. You can’t manually write personalized campaigns for your…

How To Repurpose Blog Content Across Social Media Platforms

Repurposing content for simply makes good business sense. It ensures you maximize your potential output and get everything you can out of a concept. It can also make it easier to develop a posting schedule because you don’t have to come up with new ideas as often. Here are the benefits of repurposing blog content for social media and how to do it successfully.

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8 Influencer Marketing Trends Taking off

Will influencer campaigns become part of your marketing focus this year? More users are shopping on social media and experts believe the social commerce industry will reach $80 billion by 2025. Influencers play a large role in social buying trends. Here are the latest influencer marketing trends to watch for in 2022.

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How to Build a Customer Engagement Strategy

Customers like to connect with honest and authentic brands. Once people feel connected, they’re more inclined to remain loyal. So how do you build amazing customer engagement? Try these well-tested strategies to draw people’s attention and trigger engagement.

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The ROI of Leveraging Corporate Social Responsibility

Consumers now hold corporations to the same level of integrity to which they hold themselves. If a brand is not ethical, sustainable, and accessible, consumers will find another company that is. For this reason, companies now prioritize providing value in the form of corporate social responsibility (CSR) over simply turning a profit.

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