Integrating Text Message Marketing Into Your Marketing Mix

Thinking about integrating text message marketing into your marketing mix? Here's how some hospitality brands have used text messaging with great success.

Coffee Bean Debuts Ice Blended Truck This Summer

Coffee Bean Ice Blended Truck Summer Tour

From May 20 – September 2, 2013, The Coffee Bean & Tea Leaf® will keep their customers cool during their landmark 50th anniversary celebration with the introduction of a new Birthday Cake Ice Blended® beverage.

Available nationwide, the drink will be offered alongside the brand’s limited time summer Rocky Road and signature Mocha flavors. The Original Ice Blended® drink from The Coffee Bean & Tea Leaf® pioneered the frozen coffee craze. The innovative handcrafted beverage was created in 1989 when a team member at the Westwood, CA store brought a blender from home, borrowed ice from the store next door, and blended together coffee, chocolate powder, milk, and ice.

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