Encouraging brand loyalty is an integral part of influencing repeat business. Stampt is basically a stamp card, but rather than a physical card you have to carry around, you simply download the mobile application.
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Hosted by FohBoh, the leading social-business community for the global restaurant industry, Food Service Social Media Universe (FSMU) was created to bring together restaurant leaders and social media practitioners to share incites and best practices about this rapidly changing landscape.
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Dallas-based Two Trucks LLC will launch its food-truck brand, The Butcher’s Son, in October with two Dallas trucks, followed by five trucks in February, ten trucks in May, and, hopefully, a total of 200 trucks by 2014.
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Il Fornaio Restaurants’ Festa Regionale menu offers the finest in authentic Italian cuisine. Diners who participate in the monthly promotion receive a passport to be stamped during each visit. This is an awesome marketing campaign in that it thrives on the roots of the restaurant, and everything ties in to the concept of traveling through Italy.
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Big Train is a leading manufacturer of premium coffees and teas. They offer the ability to subscribe, read reviews and purchase products easily from their Facebook page. To launch their new Fit Frappe, they provided a Klout perk allowing online influencers a chance to test the product and share with friends.
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Pepsi had added QR codes to their regularly mass-distributed cups. This is great since it only requires the development of one QR code, yet the distribution is gargantuan in scale.
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The Gap, one of the largest retail clothing brands, is shaking things up with the debut of its food truck, Pico de Gap. The truck serves to stimulate buzz about Gap’s new 1969 Fall denim collection.
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Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.
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TripSketch Green Book is one of the first green travel mobile apps that allows users to download a virtual guidebook of worldwide eco-friendly hotels, attractions, restaurants and travel options.
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Munchathan is a food-themed 5K featuring obstacles, entertainment and more. Unique food events are a great way for food trucks to get positive publicity, demonstrate great community relations with both other trucks and customers, and have access to a huge audience in one place.
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Maggiano’s Little Italy sent out a great add to their email database outlining reasons becoming a fan of their Facebook page is a good idea.
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Pepsi has just revealed their new “social vending system” hoping the trend will be “the next generation in interactive vend technology.”
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Yelp’s purpose is to connect people with great local businesses. It’s a social community where people can share experiences and review businesses that they frequent.
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Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
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Quiznos just sent out an email to their subscribers inviting them to “meet the new Quiznos Toaster.” In order to do this, however, you must first “like” their Facebook page. Here’s five reasons this is great marketing.
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