Orange County Italian restaurant Cucina Enoteca has a large social media presence through Facebook and Twitter, especially with their Social Saturdays promotion.
With Facebook timeline, brands can tell a story. For restaurants, the timeline offers a great opportunity to present their food, atmosphere, culture and history, all while continuing to engage customers.
Hosted by FohBoh, the leading social-business community for the global restaurant industry, Food Service Social Media Universe (FSMU) was created to bring together restaurant leaders and social media practitioners to share incites and best practices about this rapidly changing landscape.
Il Fornaio Restaurants’ Festa Regionale menu offers the finest in authentic Italian cuisine. Diners who participate in the monthly promotion receive a passport to be stamped during each visit. This is an awesome marketing campaign in that it thrives on the roots of the restaurant, and everything ties in to the concept of traveling through Italy.
Foodie blogger Molly Wizenberg stresses that the story surrounding a food experience is more valuable than the food itself.
Foursquare is a location-based mobile social network that exists thanks to today’s smartphone . If Twitter lets you share your status, Foursquare lets you share your location. You check-in at businesses and friends can see when and where you check in.
Restaurants can learn a lot from bloggers and the factors that play into their decision to dine or not dine at certain spots.