Your Guide to the Business of Mother’s Day


Mother’s Day is around the corner, creeping up on both consumers and brands alike.

And even though, year after year, the majority of presents are bought super last minute, consumer spending on Mom is off the charts!

And why shouldn’t it be? The wonderful women in our lives are worth everything that we can throw at them (assuming it’s good) on their special day.

To explore this further, the team at The Shelf created this rundown of all things Mother’s Day.

Mom’s are getting more and more monetary love each year.

Spending has reached an all-time high at $21.2B in the United States. — Fundivo


How to Create Custom Experiences for 8 Types of Travelers


The modern traveler has different needs from the traveler of the past.

Travelers today are mobile-dependent and they expect on-demand, immediate service.

Most importantly, they expect a high level of personalization both during their experience at your property as well as in your communications with them before and after.

Things have changed for hoteliers as well. With OTAs consolidating and the sharing economy creeping in, profit margins are shrinking, making it necessary for hoteliers to get creative when optimizing revenue streams.


How Online Reviews Have Changed the Hotel Industry [Infographic]


The popularity and reach of online review platforms has grown rapidly.

Hotels need to ensure they have a flawless online reputation.

  • 85% of travellers read up to 10 reviews

  • 78 of travellers claim  reviews help them feel more confident in their decisions

  • 50% of travellers do not book a room until they’ve read peer reviews online

The way in which hotels respond to the reviews is vital.

Whether the review is positive or negative, hotels need to respond appropriately and quickly as 68% say they would choose a hotel with management responses over a competitor without.