Is Your Online Branding Doing Anything For You?

the-visual-core-branding

So, you’ve already defined what you want your brand to be.

You know what you want to say and what you want to communicate about your company. But you’re not entirely sure how to take it online.

Your brand is the key to your online marketing success. Making sure it’s spread effectively and keeps its core qualities is important.

Here’s how you do that.

The visual core

Branding isn’t just the visual design as a lot of beginners in business might think. But visuals are an important part of it.

You’re most likely not a graphic designer, but that doesn’t mean you can’t learn more about what makes a striking brand.

Read more...

Four Ways Hotels Can Use Social Media to Grow their Email Lists

hotel-social-media-email-list

Email marketing is a substantial part of marketing for hotels. It allows properties to contact past, present, or potential guests and keep them informed of offers that may be relevant.

Aside from having an email signup form on your website, social media can be an effective tool for capturing your social-savvy audience.

Here are four ways to use social media to grow your email database.

Create Enticing Social Media Contests

Social media contests are probably the easiest way to capture email addresses.

When executing a campaign on any social network, always make submitting an email address mandatory.

Read more...