Email marketing is a substantial part of marketing for hotels. It allows properties to contact past, present, or potential guests and keep them informed of offers that may be relevant.
Aside from having an email signup form on your website, social media can be an effective tool for capturing your social-savvy audience.
Here are four ways to use social media to grow your email database.
Create Enticing Social Media Contests
Social media contests are probably the easiest way to capture email addresses.
When executing a campaign on any social network, always make submitting an email address mandatory.
While a customer’s need for certain products will certainly get them in the door, it’s the contests and giveaways that create major buzz for your business.
But make sure that buzz is positive and worth the energy when planning your next social media contest.
Here are some tips and tricks, and dos and don’ts, for making your contest simple, cool, engaging, and worthwhile for both you and your audience.
Give It a Home
The first thing you need to decide is where it will live. Your blog? A social media site?