Buying is an inherently emotional act. When a customer decides on a purchase, they go about it not through a series of rational thought, but because of how it made them feel. Here's how you can form a positive emotional connection through your social media channels.
When thinking about the film Moneyball, I realized the new strategy displayed by Beane could be likened, in many ways, to the evolution of social media.
I told myself I wasn't going to write a Steve Jobs post, but I've succumbed to temptation. I was moved by Steve's Stanford commencement speech where he talked about connecting the dots.
There were some great panels at the Food Service Social Media Conference, and one of the stand-outs was on "rewarding brand loyalty."
Mike Stelzner, founder of Social Media Examiner, visited LinkedOC last week to share some great incites and information about his new book, Launch.
TEDxOrangeCoast featured a variety of speakers on various topics. The idea behind TED events is to share "ideas worth spreading."
Does Facebook Leave Some Feeling Out?
Gary Vaynerchuk's SXSW presentation addressed how "we're living in the beginning of the humanization of business."
I attended the “Fear and the Art of Creation” panel at SXSW. Presented by Chris Guillebeau and Jonathan Fields, the panel discussed the primal fear that usually underlies our inaction, and the ways that moving from ideation to action can produce success.
Foodie blogger Molly Wizenberg stresses that the story surrounding a food experience is more valuable than the food itself.
This morning, Guy Kawasaki spoke at South by Southwest on the Art of Enchantment. He then proceeded to offer 10 tips on how to be enchanting. Here's a basic outline and summary.