Buying is an inherently emotional act. When a customer decides on a purchase, they go about it not through a series of rational thought, but because of how it made them feel. Here’s how you can form a positive emotional connection through your social media channels.
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I told myself I wasn’t going to write a Steve Jobs post, but I’ve succumbed to temptation. I was moved by Steve’s Stanford commencement speech where he talked about connecting the dots.
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There were some great panels at the Food Service Social Media Conference, and one of the stand-outs was on “rewarding brand loyalty.”
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I attended the “Fear and the Art of Creation” panel at SXSW. Presented by Chris Guillebeau and Jonathan Fields, the panel discussed the primal fear that usually underlies our inaction, and the ways that moving from ideation to action can produce success.
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This morning, Guy Kawasaki spoke at South by Southwest on the Art of Enchantment. He then proceeded to offer 10 tips on how to be enchanting. Here’s a basic outline and summary.
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On Thursday, hundreds of people gathered in the beautiful Renée and Henry Segerstrom Concert Hall in Costa Mesa to hear Seth Godin speak. Organized by Bryan Elliott of LinkedOC, the event provided a unique opportunity to hear first-hand from a highly-respected individual in the marketing world.
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