How to Promote an Event Using Social Media

Ìèêðîôîí â êîíôåðåíö-çàëå. Microphone at conference.

The inception of social media has made it incredibly easy for people to connect with others from anywhere in the world. Regardless of your location, you can now instantly establish connections with friends, family, or associates. A large number of businesses, both online and offline have identified social media as one of the most effective as well as cost-effective tools to promote their brand. Event managers too admit that few options are as beneficial to their profession as social media. Whether it is Facebook, Twitter, or LinkedIn, social networking sites have the potential to reach out to a large consumer base and help your business reap excellent rewards.


Coffee Bean Debuts Ice Blended Truck This Summer

Coffee Bean Ice Blended Truck Summer Tour

From May 20 – September 2, 2013, The Coffee Bean & Tea Leaf® will keep their customers cool during their landmark 50th anniversary celebration with the introduction of a new Birthday Cake Ice Blended® beverage.

Available nationwide, the drink will be offered alongside the brand’s limited time summer Rocky Road and signature Mocha flavors. The Original Ice Blended® drink from The Coffee Bean & Tea Leaf® pioneered the frozen coffee craze. The innovative handcrafted beverage was created in 1989 when a team member at the Westwood, CA store brought a blender from home, borrowed ice from the store next door, and blended together coffee, chocolate powder, milk, and ice.


Social Media Tourism Symposium Turns to Fans to Choose Venue

Social Media Tourism Symposium

The Third Annual Social Media Tourism Symposium is coming up this November and they’ve taken a unique approach to choosing its location.

After selecting their “sweet 16” top destinations, they held a March Madness-style voting initiative on their Facebook page.

Each destination was numbered 1-16 and pegged against each other to be voted on in pairs beginning March 26.

After two weeks, the SoMeT team shared some #SoMeT12/#SoMeT contest stats on their Facebook page:

– 2,934 tweets generated with the hash tags since the competition started
– 52,452 votes cast in the 12 total contests
– highest number of votes was 15,884, where El Paso, TX defeated Buffalo-Niagara, NY – 8,175 to 7,709.
– Facebook fanpage added 7,254 ‘likes’ in the two weeks