How to Generate Brand Interest Through Social Media Contests

Enter to Win concept with workstation on a wooden desk

While a customer’s need for certain products will certainly get them in the door, it’s the contests and giveaways that create major buzz for your business.

But make sure that buzz is positive and worth the energy when planning your next social media contest.

Here are some tips and tricks, and dos and don’ts, for making your contest simple, cool, engaging, and worthwhile for both you and your audience.

Give It a Home

The first thing you need to decide is where it will live. Your blog? A social media site?


Your Guide to the Business of Mother’s Day


Mother’s Day is around the corner, creeping up on both consumers and brands alike.

And even though, year after year, the majority of presents are bought super last minute, consumer spending on Mom is off the charts!

And why shouldn’t it be? The wonderful women in our lives are worth everything that we can throw at them (assuming it’s good) on their special day.

To explore this further, the team at The Shelf created this rundown of all things Mother’s Day.

Mom’s are getting more and more monetary love each year.

Spending has reached an all-time high at $21.2B in the United States. — Fundivo


4 Smart Twitter Tips for Businesses


Twitter is a highway hub for like-minded people and businesses. It’s a platform where ideas are shared and discussed. A space where connections are made.

However, Twitter may seem like a lot of work if you don’t know your way around it or the best strategies for garnering the interest of your target audience.

With the speed at which Twitter moves, don’t get overwhelmed. Follow these simple tips.

Follow Those You Admire

Whether you’re a young professional or part of a startup, you should follow Twitter accounts you admire.