5 Types of Hotel Technology You Should Know

The hotel industry is a barometer for the innovation and changes taking place in the world of tech. If you want to see what’s happening with new technology, take a look at hotels.

Virtual Reality? There’s Marriott and Best Western, to name a few. The Internet of Things? Marriott again, as well as Virgin, and Peninsula Hotels. Uber’s ride-sharing app? Try Starwood, Hilton, and IHG.

Even with these innovations at a guest’s fingertips, the sharing economy’s vacation rental model, embodied by AirBnB, is still a threat to hotels. It’s easy for travelers to sidestep the rising rates of hotel rooms and snag a cheap night’s stay at somebody’s house.

Homeowners and renters are motivated to share their space because they can make an easy dollar. Although the ubiquity of the AirBnB model is enabled by technology—in the form of the internet and apps—hi-tech accommodation isn’t the first thing on a vacationer’s mind. People are looking for a good old-fashioned stay in a comfortable place for a minimal price.

One of the advantages to vacation rentals is that booking a stay for a week can cost a third of the price of a hotel. Additionally, guests have more locations to choose from, and houses come with inherent privacy and security.

Guests can take advantage of the amenities—such as laundry and kitchen facilities—at no extra charge. A downside, however, is that guests don’t get the cleaning services provided by maids. And there have been inappropriate incidents at AirBnB homes, which may make travelers uncertain as to what type of situation they’re getting into.

Still, hoteliers need to be equipped with technologies that can give them the upper hand against vacation rentals. The following technologies are changing the conversation, making way for a brand new level of hospitality.

Cloud-based Property Management Software (PMS)  

Also known as Software-as-a-Service (SaaS), this type of PMS enables guests to check-in through their mobile device, among other conveniences. Guests who have used a vacation rental app in the past (they went straight to the rental property and settled in after arranging it online) will be happy to find out they can go straight to their room without having to check in first.

The Fontainebleau Miami used cloud-based PMS and saw 20-40 percent of guests select mobile check-in. In the first 30 days, the Fontainebleau was also able to achieve 141 percent ROI from late check-out offers.

Mobile PMS also lets guests communicate with staff wherever the staff member is in the facility, and allows the hotel to collect data on guests for personalization during their stay.

Social Listening Software

Guests who frequently use social media are bound to talk about their experience at your hotel. Likewise, potential guests will express their likes and dislikes when it comes to hospitality. NetAffinity offers a list of social media monitoring tools for hotels:

  • Hootsuite: Allows you to manage all your social media accounts in one place via streams
  • Social Mention: A free tool with which you can find out what people are saying about your hotel on over 100 networks
  • Mention: Input keywords related to your offering, and Mention will send you alerts from “billions of sources in more than 40 languages”; this is great if you’d like to make international inroads
  • Curalate: Lets you listen to the image side of social media by filling you in on the images your audience engages with most
  • Sproutsocial: Connect all of your social media accounts in one place with this tool’s ‘Smart Inbox’
  • Tagboard: If your hotel has a branded hashtag, this is the tool for you; also lets you monitor competitor tags
  • Radian6: For enterprise-level hotels, this tool analyzes 650 millions sources and presents you with curated insights
  • Buzzsumo: Find out what the most shared content is on social networks

Through social listening, you’ll understand what your target guests want before they arrive. Paradoxically, if they’re looking for a low-tech, comfortable hotel, you’ll know that because of technology.

Streaming TV

Imagine a guest is pretty much hooked on a Netflix program, and quite frankly, they’d like to be able to continue watching it on the big screen while they’re on vacation. It’s not uncommon to see a WiFi-enabled TV in someone’s home—that includes vacation rentals.

Why can’t this be available in a hotel room? Marriott has already partnered with Netflix for streaming HDTV, while Starwood did it with AppleTV and Amazon. Imagine free WiFi and streaming big-screen TV in all of your hotel rooms. Now that’s a game-changer.

Keyless Entry

If guests can check-in via mobile PMS, why not enable them to sidestep the front desk entirely and access their room with a smartphone? In June of 2016, 160 Starwood Hotels in 30 countries were offering SPG Keyless entry, and chains such as Hilton and IHG have also created their own keyless options.

Three out of four Hilton loyalty members who use mobile check-in also request keyless entry, and Leisure travelers who use Hilton’s Digital Key rate their overall experience 5 percentage points higher than those who don’t.

Texting Concierge Service

When someone stays at a vacation rental, let’s just say their concierge is nonexistent—the closest thing is a personal assistant on a smartphone. With texting concierge you can set yourself apart by giving guests the option to text their questions and room service requests. In Philadelphia, 30 percent of the guests at Four Seasons Philadelphia use Zingle—a “mobile concierge service”—to communicate with staff.

The software routes all texts to a webpage, from which a central dispatcher expedites service. If the dispatcher can’t respond to texts within a set period of time, urgent messages are automatically routed to the manager on duty. This type of technology ups the ante of communication at your hotel by giving guests yet another option to satisfy their needs.

 

It’s important to think like a customer who is deciding between a vacation rental and your hotel. Social listening will help you get into their headspace, while the other tech on this list will help you improve communication with your customer and offer maximum convenience.

In the end, if it’s clear you’re operating on a different level—you’re fully attuned to their needs—it will be tough for any vacation rental to beat your offer.

How To Grow Your Business With a Hyperlocal Website

‘Hyperlocal” may seem like another buzzword, but targeting the local market can be just as essential as marketing to travelers.

With search queries including the words “near me” doubling in the past year and 82% of smartphone users using a search engine when looking for a local business, adopting a localized marketing strategy is imperative.

Here’s everything you need to know about growing your business with a hyperlocal website.

What is Hyperlocal Marketing?

At its core, hyperlocal marketing is finding and keeping your best customers by marketing your business to a location niche: usually a region, city, neighborhood, or zip code.

By creating a hyperlocal website, you can capture the attention of customers who are searching specifically for your region rather than generically for their travel needs.

Why Your Travel Business Should Use a Hyperlocal Approach

The shift towards hyperlocal content is a result of the increase in mobile usage and a consumer push for more targeted and authentic search results.

By focusing on your geographic area and creating content around it, you can join other hyperlocal hospitality websites that are enjoying the benefits of this strategy at a higher rate than anyone else.

Growing Your Business With a Hyperlocal Website

Step 1: Create Content With a Local Focus

The hyperlocal approach benefits both your bottom line and Google. By focusing on the customer and creating quality localized content, you help Google improve the user experience, and in return, your website’s ranking.

To optimize your business for a location, incorporate your proximity to interesting things in the city.

Travelers don’t visit a city because of a hotel; they visit because of what is around the hotel. You can capitalize on this.

How to make the most out of localized content

Create a page or entire blog post that is dedicated to your region or neighborhood.

Integrate high-ranking, travel-orientated keywords in your local area such. Examples include restaurants, street location, nearness to notable landmarks, and proximity to local transportation hubs.

By creating useful localized content, you help travelers get a better picture of where your business is located in context to the places they want to visit.

It also helps them understand how to get around the city from your location.

Local guides provide the opportunity to link to trusted sources that will improve your website’s SEO along with your position as a local expert.

Step 2: Use Your Hyperlocal Website To Highlight Your Key Differentiators

To capture potential customers’ attention, you need to stand out in a saturated market. This is especially true during the evaluation process when travelers are comparing local businesses.

To swing their vote in your favor, create hyperlocal content that highlights what makes your business unique.

These key differentiators will capture travelers’ interests and help you to carve out a unique position in the market.

For example, if you have the highest bungee jump in the area or are the only hotel with a scenic outdoor bath – mention that everywhere in your copy and relevant blog posts.

As it’s one thing to have baths in your hotel, it’s another to have a bath on the edge of a cliff.

Step 3: Network With Your Businesses in Your Area

To create a successful local blog, you need to set aside time to network with like-minded people.

Find people in the local community that have an established following, and partner with them.

Team up with museums, festivals, restaurants and other non-competing local businesses to prove your authenticity in your neighborhood.

You could offer free advertising on your website in exchange for social media promotion on their website and platforms.

Alternatively, offer to pool your resources together to buy bigger advertising spots and run cross-promotional campaigns.

One of the hot trends in the hotel industry is to collaborate with local artists and craftsmen to sell their products on site, offer unique welcome gifts or create local events like an art show.

Step 4: Make Sure You Are On Local Listing Sites

If you don’t have a high advertising budget, local listing sites are a cost-effective way to boost the number of highly-engaged users to your website.

Listing services like Google My Business make it easier for local companies to compete with larger and more established businesses.

Google My Business listings appear on the first page of Google search results which is extremely helpful if your company is struggling to compete with more robust brands and websites.

MAke sure your business name, address, phone number, and website are correct and complete across all local directories.

Thie helps search engines verify your business is legitimate and also helps with SEO.

While it is important to be on big directories such as Google My Business, Google+, Yahoo Locating, Yelp and Bing Places, it’s necessary to spend time researching niche listing sites, too.

For example, it’s a good idea to list on sites like Booking.com as well as regional accommodation sites for your city or country.

In Conclusion

If you want your business to benefit from hyperlocal marketing and be recognized as a trusted local expert, it’s important to start incorporating local marketing into your online marketing mix.

By following these four steps, you can attract engaged consumers who are actively searching for you online.

You will benefit from a boost in bookings or sales, and your customers will benefit from authentic localized content that improves their experience with your brand and city.

Hyperlocal is here to stay. Is your business ready to take advantage of this digital marketing tactic?

The Importance of Listening to Your Customers

Superior products and exceptional customer service is important to the success of any business, but you’re still prone to failure as a company if you don’t know how to listen to your customers.

Making an effort to reach out to your customers and effectively listen to their feedback can have a positive affect your profits and revenue.

How you choose to listen and interpret customer feedback is essential to improving customer experience and contributing to the success of your business.

Check out these tips to learn about the importance of listening to your customers and ways you can reach out to your patrons.

listening-to-your-customers

1. Recognize Customer Individuality

Each one of your customers is a unique individual with distinct needs, wants, socioeconomic backgrounds, household sizes, etc. and your job is to fulfill those basic human needs with your products.

In order to supply the types of products that will be in demand by each customer, you have to recognize that each of your customers has a voice and an opinion they want to share.

When you have the right technology to listen to these customer experiences and conduct business in a way which shows you truly listened, your customers will feel more satisfied and your service will surpass that of your competition.

2. Encourage Active Listening from All Employees

Every employee in every department has a different interaction and relationship with your customers which means each of those employees has an opportunity to actively listen to what your customers are sharing.

Encourage all of your employees, from the sales team to your IT support, to be taking in customer feedback and reporting findings.

Research suggests that we remember between 25 percent and 50 percent of what we hear, teaching your staff to actively listen by paying full attention, engaging in discussion with customers, and even mentally repeating to themselves what customers are sharing will improve their active listening skills.

Because of this, trends will be identified quicker and customers will feel happier with their consistent treatment and service from employees.

3. Offer Various Ways for Customers to Provide Feedback

Customer touchpoints can be all over the board which infers that customers prefer various different ways of communication.

In order to gain feedback from as many customers as possible, take time to build a strong outreach campaign offering multiple ways for customers to answer your questions.

Some ways to do this are:

  • Handwritten or online surveys are great for collecting quantitative data from those willing to participate. Consider offering incentives like coupons or discounts for completing the surveys to encourage more participation.
  • Focus groups where you get your best customers together to discuss future services and products to allow for in-depth feedback.
  • Build feedback gathering into every customer interaction. Disney trains their employees to constantly ask questions which gives them a better understanding of the customer’s needs and wants throughout every interaction which creates immediate customer feedback.
  • Technological and social media feedback opportunities allow customers to conveniently share their feedback. Whether it is through online review, voice comments, or a video message to your brand, having the appropriate technologies in place to take and analyze this type of feedback is essential to how you listen.

How your business listens to its customers, matters. The more you invest in listening to your customers, the more feedback you will receive to make educated strategic decisions for your company that leads to success.

Author Bio: Brooke Cade is a freelance that enjoys learning more about InMoment.com—her CX platform of choice, as well as reading books/articles on industry news, engaging on twitter, and exploring her local neighborhood coffee shop.

10 Mobile Marketing Strategy Ideas for the Travel Industry

Mobile devices are essential elements in our daily lives. Despite starting out as a way to keep in contact, phones have evolved into a key information source.

Conversion rates have increased by 88% on mobile travel sites. A mobile marketing strategy is no longer optional.

Here are ten ways you can innovate your mobile travel marketing strategy in 2017:

  1. Location Based Services

Location data is one of the essential tools for businesses in the travel industry. With 56% of smartphone users making local searches, optimizing your business to be discovered is a must.

Make sure your business is also discoverable on Google, Instagram, or Foursquare. Travelers take advantage of a variety of location-enabled features on social media platforms before and during a trip.

Whether to find the nearest restaurant, read reviews, or take part visual trip inspiration, localized search results play a big part in a consumer’s decision-making process.

  1. Mobile Service

With 40% of millennials preferring online customer service, the way businesses provide their services to consumers needs to evolve.

Guests often no longer want to deal with a person. Instead, they want a self-service experience that allows them to book a tour at midnight or order food directly from their phones without a language barrier.

To take advantage of this trend, think about how to take your offers online and make them more mobile-friendly for consumers.

  1. Mobile SEO Practices

It is essential to have strong SEO practices in place along with a mobile-friendly website to remain relevant and competitive.

Here are some of the most important ways to optimize for a positive mobile experience:

  • Responsive web pages. A responsive site design optimizes the layout of your website for mobile users and prevents a frustrating user experience.
  • Enable dynamic serving. Dynamic serving allows a server to detect the type of device and then loads the appropriate content onto that URL.
  • Keyword and content optimization. Choose keywords that are mobile user-specific and make sure the length of your content is optimized for mobile devices.
  1. Personalisation

In November 2010, KLM Airlines decided to surprise its customers. Using social media, their flight attendants tracked down guests who mentioned they were flying with KLM that day.

Then, using information flyers provided on social media, the flight attendants surprised their guests with a suitable gift.

Creating a personalized experience does not need to be an as in-depth as KLM’s social experiment, but it does show the untapped power of social sleuthing.

Spend time getting to know your customers and making it a priority to form relationships with them.

By doing this, it will help create a personalized experience that will delight your customers and make them want to share their experience with the world.

  1. Problem Solving

To delight our customers, we need to anticipate their needs and provide solutions to unanticipated problems.

Think about your customer’s journey and the problems they might encounter – even if it does not directly relate to your services.

For example, when a traveler lands in a new country, their first obstacle is usually getting to their hotel.

Hotels can provide guests directions in the local language, an interactive list of transport options available or help guests avoid being ripped off with cab fare estimates.

  1. Incentivize with Social Media

With nearly 80% of social media time taking place on mobile, being active on various platforms is an excellent way to stay connected to your customers.

Businesses in the travel industry can use social media use to encourage users to check-in, post photos, or leave reviews. If you are struggling to get organic interaction – incentivise your consumers.

Restaurants, hotels, and tour operators can give discounts if a user leaves a review on Facebook, tags and uploads a photo on Instagram, or retweets a post on Twitter.

  1. Mobile-Friendly Offline Functionality

The need to provide offline functionality on mobile devices has become increasingly more important.

While traveling through a foreign country, Wifi is not always available, and expensive roaming charges leave many mobile devices permanently on airplane mode.

For businesses in the tourism industry, it is important to think about how offline functionality can solve your customer’s problems.

Hotels could provide a detailed offline destination guide or an interactive map of nearby attractions.

By taking the time to assess your guest’s needs, you can come up with a valuable piece of offline content that will enrich their experience.

  1. Mobile AdWords Strategy

If you own a hotel, you might be in a hotly contested battle on Google AdWords for keywords like “hotels in Las Vegas,” and you are probably not seeing any desirable results.

The reason for this is because you are focusing on how people travel instead of why. No one books a vacation because of a hotel; people travel to experience a destination.

By targeting consumers while they are searching for an experience or an event, it will open you up to unique, low competition keywords and it will get you in front of your customer before your competition.

  1. Target Impulse Buyers

Armed with the power of a smartphone, consumers are free to make last-minute bookings any time of day.

According to a study by Phocuswright and Adara, almost 25% of availability searches take place on either the same day or next-day check-in.

This information represents a huge opportunity to businesses in the travel industry to take advantage of the “we want it now” culture.

One of the best ways to do this is to ensure your mobile app or website has online booking functionality.

You want to make it as easy as possible for consumers to make that purchase and give them no reason to leave for a competitor’s website.

  1. Augmented Reality

Augmented reality is revolutionizing the travel experience. It gives guests the chance to plan their journey in a seamless, interactive manner straight from their mobile device.

AR allows a user to take a virtual tour of a hotel room, browse menus by interacting with the menu and check out amenities like swimming pools and spa facilities all from the comfort of their own home.

Augmented reality allows consumers to plan in a much more interactive way and gives them a tangible way to experience their vacation before they arrive.
By taking advantage of the mobile marketing tips and innovating your strategy, you can capitalize on unique opportunities and differentiate your brand in one of the most saturated and competitive industries.

 

Author Bio: Shawn Parrotte is a musician, photographer, and digital marketer. He manages all the branding and marketing efforts at Designli, a custom mobile app development agency located in beautiful Greenville, SC.

What Kind of Reviews Can Be Removed From Yelp?

Have you ever wanted to remove an unfavorable review from Yelp?

The following infographic is designed to better help business owners understand how to identify negative reviews that can and should be removed.

The idea behind creating this is to help small business owners understand that 88% of consumers trust online reviews as much as personal recommendations so damaging yelp post should not be ignored.

Remove Negative Reviews Guide from ReviewPush

 

Instagram Marketing: 10 Chefs to Follow

Instagram opened up a new means of restaurant promotion.

Think about it: How many of your friends upload pictures of their food to Instagram? Put a professional twist on this, and you’ve got the right conditions for food to go viral.

The chefs who get this understand people love high-quality, professional food photos (food porn — let’s call it by its name).

And up in the celebrity chef stratosphere, fans love to get behind-the-scenes looks into some of the world’s most famous kitchens.

If you’re trying to build your restaurant’s social media audience and take your Instagram marketing to the next level, here are 10 of the best chefs to follow on Instagram.

David Chang

David Chang, founder of Momofuku restaurants, has had great success on Instagram with 645,000 followers. He has put his own twist on things and is known for the excellent videos of his creations. He not only uploads great photos and videos of the food at his own restaurants, but he also recommended other foods and restaurants. This helps him appear not too self-promotional.

Magnus Nilsson

Magnus Nilsson, with 140,000 Instagram followers, is the head chef at Fäviken in Sweden. He appeals to people’s behind-the-scenes curiosity by going out into the Swedish wilderness and foraging for natural resources. His pictures of these expeditions are hugely popular. He has also published a book about the beauty of the Nordic landscape and its excellent cuisine. He promotes on this on his Instagram page, too.

Jenner Tomaska

The executive chef at Next in Chicago, Chef Tomaska’s strength comes from the fact that his kitchen turns out some of the best-looking dishes in America. That makes the behind-the-scenes look into his alchemy that much more interesting for any food-lover.

Christina Tosi

Another popular pastry chef, Christina Tosi started the dessert program at Momofuku and is currently opening up the much-anticipated Milk Bar bakery in Las Vegas. Her wonderful sense of humor shines through in her photos and videos.

you can never have too many layers, esp on #nationalchocolatecakeday! 🍫🍫🍫🍫

A photo posted by christinatosi (@christinatosi) on

Elisabeth Prueitt

Elisabeth Prueitt is a pastry chef at the Tartine Bakery in New York. She has seen recent success with Instagram — her account currently has 30,000 followers. Besides posting great snapshots of her creations, she occasionally posts photos with walk-in celebrities. She also sometimes posts in Spanish to engage with her Spanish-speaking demographic.

Warm prunes in whiskey, whipped cream, shaved dark milk chocolate, tangerine ⚡️⚡️

A photo posted by Elisabeth Prueitt (@lizprueitt_tartine) on

Massimo Bottura

Massimo Bottura of Osteria Francescana, recently ranked the No. 2 restaurant in the world, counts about 375,000 followers. The secrets to his success? He takes a lot of casual photos of himself and his crew. This shows he’s a normal guy like the rest of us. He also engages directly with people who link him photos of their own creations (very important).

On the coast of Sanremo the best shrimp in the world @restaurantmirazur #MotobarcaPatrizia #madeinitaly

A photo posted by Massimo Bottura (@massimobottura) on

Jordi Roca

Jordi Roca, with 132,000 Instagram followers, is the chef at El Celler de Can Roca in Spain. He posts a lot of funny, off-beat pictures. For example, he often shares pictures of himself wearing silly hats or hanging out with his crew. He also occasionally posts pictures of him and his dog. But perhaps most importantly, he includes scrumptious-looking pictures of delicious desserts.

Repost from @alerivasg – Así es como termina una increíble noche ✨✨✨#bocusedor2017 #shira2017

A photo posted by Jordi Roca (@jordirocasan) on

Timothy Hollingsworth

Timothy Hollingsworth, with around 33,000 followers, is the owner and chef of two restaurants: the Otium in Los Angeles and Barrel & Ashes in Studio City, California. His account frequently features stunning close-ups of great California seafood from his restaurants. He also posts a lot from his home: pictures and videos of family life with his wife and daughter.

Genarro Contaldo

Genarro Contaldo in Italy benefits enormously from his relationship with popular chef Jamie Oliver. He currently runs the restaurant Jamie’s Italian, and his Instagram account has 260,000 followers. He snaps photos with Jamie and other chefs. He certainly benefits from his Italian charm.

JI with Raff the chef showing him the philosophy and love behind the risotto . Picture to follow of the finished dish

A photo posted by Gennaro Contaldo (@gennarocontaldo) on

The Grounds of Alexandria

Not a single chef, but still a good example of excellent food marketing: The Grounds in Sydney, Australia, posts tons of photos of their excellent coffee and idyllic settings. They have one of the most popular trending food-related hashtags (#thegrounds) in Australia. Looking at their account it’s not hard to see why — who wouldn’t want to drink coffee brewed by coffee enthusiasts in those beautiful settings?


Author Bio: Casey Meehan is a writer and business owner who likes to talk about everything under the sun — from writing music to entrepreneurship to investment strategies. He explores the latter by covering financial news and offer trading tips at his blog Stock Hax.

3 Ways To Create A Blog Post That Attracts the Right Audience

close up of open laptop computer with blog web page on screen and coffee cup on table at office or hotel room

Blog posts can market your brand in new and exciting ways.

They provide the opportunity to share interesting information and personal anecdotes that relate to your company, while also initiating a friendly and relatable connection with your audience.

They’re also great for customer acquisition, profit gains and overall business success.

In fact, 92 percent of companies who blog multiple times per day have acquired customers from their blog, according to Hubspot.

Here are tips to get you started in taking advantage of this popular form of content.

Learn More About Your Audience

If you’re attempting to attract a certain audience, first learn about them. What do they find appealing?

If you’re opening a new, funky restaurant aimed at young people, figure out what media and social media streams they use. This saves from wasting expenses on ineffective methods.

Conduct research through surveys, questionnaires or predictive data analysis. Many online platforms collect data automatically and that information can be used to make conclusions about your audience.

What are their interests? What do they want to know about? What do they like/dislike about your brand?

Through this investigation, you can start to create blog posts that appeal to you target market.

Make the Content Specific and Relevant

Many people go to blogs for information, reviews, recommendations and opinions. Make your blog specific to certain topics that are relevant to your brand.

Rather than having an general, surface-level discussion, pick a specific topic and really delve into it.

In the restaurant industry, for example, you may decide to discuss the pros and cons of a high carbohydrate diet rather than going through a vague list of diets that your readers may like to try.

By picking a specific and relevant topic, your audience will be able to take away helpful information, which they will remember and appreciate.

With society enduring an overload of content, many people don’t have time to waste on worthless words.

Add value to your brand experience by writing about informative topics, and engage your customers so they continue returning.

Make It Visually Appealing

Before the audience even starts reading, the visuals will be the first thing to attract them to the article.

When it comes to blogs, first impressions are important so if it looks messy and ugly, chances are no one will notice the post, even if it’s good content.

Make your posts visually appealing. Format them to include headings, proper spacing, a consistent font and color coding.

Another great tip to make your blog post visually appealing is to actually include some visual content, like photos and videos.

Quickly initiate engagement with audiences before they even see what the article is about. If you’re wondering where you’re going to find interesting photos, why not try carrying a camera around?

This will allow you to always be ready in case a spontaneous and exciting photo opportunity presents itself.

If a camera is too big, just carry a smartphone. The LG GV takes great quality and dynamic shots that can make your blog post look exciting and fresh.

Blogging is becoming an incredibly popular and effective avenue for brands to publish content, and if used properly, can yield great results.

But as with many other marketing strategies, it’s important to cater this content to right audience to really take advantage of the method.

Try infiltrating these quick tips into your next post to kick start a successful blog for your company.

Snapchat Stories vs Instagram Stories

Last fall, Instagram introduced Instagram Stories.

Like Snapchat, Instagram Stories provides the ability to post 10-second videos and photos that disappear in 24 hours.

It also allows you to draw or write text over your photos and videos.

These and other similar features are meant to share what’s going on “in the moment” as opposed to other social channels wherein content can be scheduled.

Most users immediately noted the blatant similarities between Instagram Stories and the nearly identical elements of Snapchat.

Nevertheless, there are still some distinctions between the two platforms.

For examples, geofilters are still only available on Snapchat.

This infographic from One Productions compares and contrasts the feature similarities between both options, as well as the differences.

It also touches on user numbers and the level of engagement for both, as well as the implications one has on the other.