The holidays are upon us, which means it’s time to get moving with your holiday marketing campaigns.
Buying is an inherently emotional act. When a customer decides on a purchase, they go about it not through a series of rational thought, but because of how it made them feel. Here’s how you can form a positive emotional connection through your social media channels.
The holiday season is fast approaching and it’s never too soon to start holiday marketing. Here are 4 ways hospitality industry can leverage holiday marketing on social media.
The cloud is an excellent platform for organizing and collecting services in one place, even services that aren’t natively connected to one another.
Here are new ways social media sites are encouraging businesses to enhance their customer experience and convert traffic and engagement to actual revenue.
Providing excellent service and quality products are only half the battle. Here are tips to bring customers in to your restaurant, bar, or lounge, and keep them coming back for more.
As a customer, using social media can be a great way to get in touch with a company. As a business, social media for customer relations is essential.
Here are some successful tactics national parks are using to increase customer engagement, improve customer service management and attract more people overall to the parks.
Through e-commerce sites and apps, businesses are seeking to harness the power of the internet to battle against sharing economy startups.
The Future of Hospitality Summit (FHS), the first student-run hospitality summit in Europe, will take place October 16-18 in Bluche, Switzerland.
Here are some hotel marketing trends plus tips for your hotel marketing strategy to help you stay ahead of competitors in 2016.
The Ritz-Carlton Hotel Company, L.L.C. unveiled a newly designed brand logo and brand voice that will be implemented across all guest touch points over the next year.
How can you improve on building empathy with your customers? InMoment created an empathy map that allows you to more seamlessly provide customers with a better experience.
eMarketer predicts, by 2017, over 59% of digital search ad dollars will be spent on mobile devices. Mobile marketing is a key foundation to successfully connecting with consumers.