When it comes to the hotel industry, generating direct bookings and nurturing a base of loyal repeat guests is key to surviving and thriving.
Email marketing is one of the best tools that hotels have within their repertoire for reaching their audience and enticing potential guests with discounted rates, promotions, and packages.
If you’re wondering how to use social media to grow your email list, there are numerous ways to do so.
But once you have the list, what are the best ways to use it?
How can you ensure that your email campaigns will accomplish your objective to generate direct bookings and drive revenue?
Email marketing is a substantial part of marketing for hotels. It allows properties to contact past, present, or potential guests and keep them informed of offers that may be relevant.
Aside from having an email signup form on your website, social media can be an effective tool for capturing your social-savvy audience.
Here are four ways to use social media to grow your email database.
Create Enticing Social Media Contests
Social media contests are probably the easiest way to capture email addresses.
When executing a campaign on any social network, always make submitting an email address mandatory.