With over 80 million members in the United States alone, the Millennials–aka Generation Y–are the most rapidly growing consumer segment. What are the best ways to to market to millenials on social media?
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Qantas and KLM airlines have instituted technology and personnel that allows them to easily monitor digital conversations posted on social media. Rather than doing a search by keyword, the airline’s customer care teams monitor via GPS co-ordinates.
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Many airlines are now on Twitter and have pretty substantial followings. Travel 2.0 put together an infographic that provides great incite regarding how airlines are using the service.
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Delta Airlines has implemented a system for travelers to track their checked baggage via the airline carrier’s iPhone app, allowing guests to monitor the whereabouts of their luggage at all times.
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Virgin America has teamed up with American Express for a new Facebook promotion. Through October 20, fans are invited to “elevate your seat” for a chance to win first-class seats and daily prizes.
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As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.
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