The popularity and reach of online review platforms has grown rapidly.
Hotels need to ensure they have a flawless online reputation.
85% of travellers read up to 10 reviews
78 of travellers claim reviews help them feel more confident in their decisions
50% of travellers do not book a room until they’ve read peer reviews online
The way in which hotels respond to the reviews is vital.
Whether the review is positive or negative, hotels need to respond appropriately and quickly as 68% say they would choose a hotel with management responses over a competitor without.