HospitalIT: How Tech Is Influencing the Hospitality Industry
While many technological changes are positive, some are not. Here are a few of the ways tech is influencing the hospitality industry.
While many technological changes are positive, some are not. Here are a few of the ways tech is influencing the hospitality industry.
The wedding industry is a large business driver for hotels. Many women use Pinterest to plan their big days, so Four Season Hotels and Resorts partnered with BridalGuide.com for a wedding-focused Pinterest contest.
It’s beneficial for hotels to employ sensory marketing tactics. By focusing on all the senses, you may be able to appeal to your guests on a more profound and memorable level.
DoubleTree launched its latest integrated marketing campaign, “Your Warm Cookie Awaits” which has refreshed creative, PR, social media, digital and other activations to inspire a more welcoming world.
What are the most important elements of branding to bear in mind if you run a hotel, and how should you go about implementing them? Let’s explore.
Don’t miss the Independent Lodging Congress (ILC) taking place October 4-6 at the William Vale Hotel in Brooklyn. ILC is a place of discovery, collaboration and idea generation for owners and operators of independent hotels.
Comfort Suites Alamo/River Walk found a better way to increase direct bookings on their own website. Using Vizzly, they generated $7,700 in additional revenue and are looking at an estimated 24x ROI in 1 year.
This infographic from Aria walks through the evolution of the unique technological innovation in Las Vegas. Find out how Vegas hotels have upgraded virtually everything through automation, and what is to come.
With Google Analytics, you can set up your hospitality remarketing strategy by demographics, time, and interests. You can also layer these filters to hone in on the information you need.