Four Seasons Hotels and Resorts Launches Its First Food Truck

With over 1,000 miles to cover, the first official Four Seasons Food Truck has hit the road. Known as the FS Taste Truck, the vehicle and its tour provides a new, mobile stage for the brand’s culinary talent to connect with their local communities.

Coffee Bean Debuts Ice Blended Truck This Summer

Coffee Bean Ice Blended Truck Summer Tour

From May 20 – September 2, 2013, The Coffee Bean & Tea Leaf® will keep their customers cool during their landmark 50th anniversary celebration with the introduction of a new Birthday Cake Ice Blended® beverage.

Available nationwide, the drink will be offered alongside the brand’s limited time summer Rocky Road and signature Mocha flavors. The Original Ice Blended® drink from The Coffee Bean & Tea Leaf® pioneered the frozen coffee craze. The innovative handcrafted beverage was created in 1989 when a team member at the Westwood, CA store brought a blender from home, borrowed ice from the store next door, and blended together coffee, chocolate powder, milk, and ice.

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Fall into the … Food Truck?

The Gap, one of the largest retail clothing brands, is shaking things up with the debut of its food truck, Pico de Gap. The truck serves to stimulate buzz about Gap's new 1969 Fall denim collection.

Got the Munchies?

Munchathan is a food-themed 5K featuring obstacles, entertainment and more. Unique food events are a great way for food trucks to get positive publicity, demonstrate great community relations with both other trucks and customers, and have access to a huge audience in one place.

The Food Truck Phenomenon

In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.