Hotels with three stars are reserved exclusively for the nation’s highest end boutique and chain hotels. Here’s more about European hotel star rating systems.
Four Seasons has done an exceptional job integrating social media into their website and general marketing, and constantly continues to expand its social media presence.
The needs of business are always driven by changes in customer demand. Nowhere is that more true than in the service industry, and a more sophisticated clientele is forcing hospitality managers to enlist new technology to help serve client needs.
TalkHotels is a new online community specifically for those working in the hotel space. It is completely free, and serves to allow hospitality professionals to find products and services, along with valuable reviews from their peers; interact with other hoteliers throughout the world; and take part in key industry conversations.
Hotels have made great strides in social media over the past few years; from Twitter to Facebook, and Foursquare and YouTube, there is no limit to how hotels can boost their online presence and increase their customer base.