Lake Charles: Raising the Bar for Social Media

Lake Charles is a tourist destination with new social media marketing techniques to reach wider audience. See how they are raising the bar for social media.

How to Use Staff Social Media Profiles to Promote Your Business

Image courtesy of Vichaya Kiatying-Angsulee /

Most businesses have profiles on top social media sites. Social media has become such a popular marketing tool that it would be more surprising to find a business that wasn’t on Facebook or Twitter, among others.

Though you’ll find most businesses on social media, you won’t often find the employees of those businesses with official social media profiles — unless it’s the CEO or another high-ranking official. Otherwise, employees are likely to have their own personal accounts and nothing more — and that’s a real missed opportunity. Here are a few ways that you can use official staff social media profiles to help promote your hotel, restaurant, or other business:


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