eMarketer predicts, by 2017, over 59% of digital search ad dollars will be spent on mobile devices. Mobile marketing is a key foundation to successfully connecting with consumers.
Mobile marketing will advance in overtaking the console industry with the rising quality of smartphones and high quality graphics available.
Technology has changed the way we travel. Mobile usage while on the go is constantly rising, and many new apps have emerged to make the travel process more seamless. Here are 10 great travel apps to check out:
Smartphones are becoming ubiquitous across the world. It is therefore no surprise that the hotel industry is taking notice of smartphones and using them to enhance the customer experience. But how exactly is the industry going about this?
Magic Hour AppInstragram has been one of the biggest creative mobile apps ever. Here is short list of the best mobile apps for photographers.
AMC Theaters is holding a sweepstakes for The Amazing Spiderman encouraging users to explore their new mobile app to find an entry form. Rather than supplying a basic online form, or guiding people directly to the appropriate page on the mobile site, they encourage people to explore it, thereby allowing people to learn more about the movie as well as experience the usability of the app itself.
Nearly half of American travelers this year plan to use mobile devices during travel as a resource, and nearly 40% of online travelers visit social networking sites to influence destination choices.
As a small business, you have to be ahead of the technology trends. More small shops are taking advantage of mobile applications to connect with their customers. Sometimes it makes sense to embrace a mobile app, but other times, you could be wasting your time.
ISSMM is dedicated to the facilitation of ongoing education, best practices, and practical implementation of converging social, search and mobile marketing solutions, and related technologies, to enhance both marketer and buyer experience.
Santa Barbara released a new mobile app that includes detailed listings for restaurants, wineries, vineyards, events, arts and cultural offerings, accommodations, outdoor activities, retail shops and more.
Delta Airlines has implemented a system for travelers to track their checked baggage via the airline carrier's iPhone app, allowing guests to monitor the whereabouts of their luggage at all times.