Featured Blog Posts

Social Media Advertising Strategies and Best Practices for Ecommerce Brands

Social media advertising has risen to prominence as a formidable tool for ecommerce businesses. Advertising allows brands to broaden their reach, increase sales, and establish brand awareness. Platforms like Facebook, Instagram, Twitter, and LinkedIn, have millions have active users each day. Leveraging social media for advertising has the potential to…

How to Craft the Perfect Website Experience

Your website is more than a mere platform; it's the face of your brand, the first handshake with your audience, and a pivotal player in your business's success. You only get one chance to make a first impression. Ninety-four percent of your website visitors' first impressions are directly connected to…

How to Ensure Ethical Practices in Online Data Collection

Ensuring ethical practices in social media marketing is crucial for fostering confidence in consumers and cultivating a positive brand image. The establishment of trust contributes significantly to customer loyalty. It also leads to repeat business, a crucial element for sustained success over the long term. However, learning how to navigate…

4 Social Media Marketing Trends to Watch in 2024

As we stride into 2024, the landscape of social media marketing is evolving at an unprecedented pace. Businesses and marketers are gearing up to embrace innovative strategies that resonate with the dynamic preferences of users. Let's explore some of the key social media marketing trends for 2024, backed by expert…
Family Travel

Family Travel Made Easy

Before Facebook and Twitter, families traveled based on limited resources. For adventurous people who love to explore, they took on the tasks of researching the destinations that might seem to fit their interests. They would also have to make sure all the accommodations were appropriate for their family, which usually resulted in a lot of phone calls and wishful thinking.

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delta airlines

Lose Your Luggage? Not Anymore.

Delta Airlines has implemented a system for travelers to track their checked baggage via the airline carrier’s iPhone app, allowing guests to monitor the whereabouts of their luggage at all times.

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Travel to Italy Without Leaving the US

Il Fornaio Restaurants’ Festa Regionale menu offers the finest in authentic Italian cuisine. Diners who participate in the monthly promotion receive a passport to be stamped during each visit. This is an awesome marketing campaign in that it thrives on the roots of the restaurant, and everything ties in to the concept of traveling through Italy.

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tripsketch app

Eco-Friendly Travel Made Easy

TripSketch Green Book is one of the first green travel mobile apps that allows users to download a virtual guidebook of worldwide eco-friendly hotels, attractions, restaurants and travel options.

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Some Good Karma(geddon) for JetBlue

As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.

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Caribbean Travel - Whispers from the Locals

Whispers from the Locals

The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.

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