Plano, Texas-based retailer JCPenney is welcoming the holiday season with several new digital initiatives, which it hopes will bolster sales both online and at its 1,100 stores.

First, JCPenney has joined forces with The Salvation Army for an online charitable effort, the Salvation Army Angel Program. This year, they hope to reach more children, teens and seniors in need than ever before. You have the option of adopting as an individual, or, it’s now possible for groups and companies to participate, adopting up multiple angels at once.

“We wanted to make it easier for companies and groups to participate, so now groups can adopt up to 10 or more angels,” a spokesperson says. “Over the past two years, we’ve had more than 100,000 adoptions, and we’re hoping to add even more by expanding the program this way. Supporters now have the means to come together and significantly impact more families in need.”

She says the company will air TV ads from Saatchi & Saatchi, as well as online banners, to support the effort.

On Thanksgiving Day, every person who adopts a Salvation Army Angel at generates a $50 donation, up to $400,000. And every person who checks-in via Foursquare at a JCPenney store on Black Friday triggers a $25 donation, up to $100,000.

They’re also supporting the program with a mobile feature, as well as an iPad app, allowing people to adopt an Angel anywhere in the US directly from their mobile devices. To make things even better, gifts purchased through get free shipping from UPS.

The company is also introducing QR Santa Tags, which allow shoppers to record a personalized voice message for gift recipients. Shoppers scan the tags, which will be available in its stores beginning Black Friday, record their personal gift message, and then attach the tag to the gift. The recipient then uses the code to retrieve the gift message. The tags are free with purchase.

Will you be shopping at JCPenney on Black Friday?

Debbie Miller
Debbie is the Founder and President of Social Hospitality where she assists clients with social media and content marketing. When she's not online, Debbie enjoys spending time with her spoiled dogs; watching movies; reading; and drinking copious amounts of coffee.
Debbie Miller