is a new search engine exclusively for hotels.

A team of experienced hospitality management professionals have partnered with several major hotel brands to provide this new, unique search-and-booking experience.

Room Key was founded by Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International, Inc. and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation, or their respective affiliates, and Best Western just jumped on-board as well.

Room Key Hotel Search Engine

Room Key’s mission is to provide travelers direct access to a broad network of hotels around the globe, provide accurate and comprehensive information and make it more efficient for travelers to discover what’s right for them.

While the site has big goals, there are several reasons it may flounder a bit.

First, it only features results for the hotel brands it represents, leaving out many other plausible options a user may be interested in. This is a big deal considering there are numerous other hotel booking sites that aggregate a larger variety of hotels.

It also is currently only available for travel to the US, and doesn’t really incorporate any social components, which could be a mistake with the ever-increasing social media landscape broadening its inclusion of user reviews and friend feedback.

Would you use Room Key to search for a hotel room?