The Third Annual Social Media Tourism Symposium is coming up this November and they’ve taken a unique approach to choosing its location.

After selecting their “sweet 16” top destinations, they held a March Madness-style voting initiative on their Facebook page.

Each destination was numbered 1-16 and pegged against each other to be voted on in pairs beginning March 26.

Social Media Tourism Symposium

After two weeks, the SoMeT team shared some #SoMeT12/#SoMeT contest stats on their Facebook page:

– 2,934 tweets generated with the hash tags since the competition started
– 52,452 votes cast in the 12 total contests
– highest number of votes was 15,884, where El Paso, TX defeated Buffalo-Niagara, NY – 8,175 to 7,709.
– Facebook fanpage added 7,254 ‘likes’ in the two weeks

Pretty impressive! This was definitely a great move in spreading the word about the event, creating a lot of excitement around it and drawing in fans, uniting users in various cities and making peoples’ opinion matter.

Debbie Miller
Debbie is the Founder and President of Social Hospitality where she assists clients with social media and content marketing. When she's not online, Debbie enjoys spending time with her spoiled dogs; watching movies; reading; and drinking copious amounts of coffee.
Debbie Miller