Total Wine & More is America‘s largest independent retailer of fine wine. They currently operate over 85 superstores across 14 states and are growing rapidly. The typical store carries more than 8,000 different wines from every wine-producing region in the world.
In addition to a world-class selection of fine wines, the typical Total Wine & More also carries more than 2,500 beers, from America‘s most popular beers to hard-to-find microbrews and imports, and more than 3,000 different spirits from every price range and category.
Total Wine & More is committed to having the lowest prices on wine, spirits and beer every day. In addition to associates, their staff includes 600 wine professionals, who must demonstrate comprehensive wine knowledge before joining the team.
After coming on board, all wine team members undergo an extensive initial training program, participate in weekly team wine tastings, attend monthly wine-producer seminars, and many travel to prestigious winegrowing regions on company-sponsored trips.
Earlier this year, Total Wine debuted their “next-generation” retail experience in Southern California. The new Laguna Hills store is centered around the latest technologies to enhance its customers’ experience.
Next-generation elements include iPads which allow customers to interact with an app that recommends wine and food pairings, a fully-equipped education center to facilitate wine, beer, and spirits tastings, and flat panel video screens which provide continuous educational content on wine, beer and spirits makers and their trade.
Their main Facebook page has 35,000 fans, and they also have various pages dedicated to specific regions. Fans can learn more about wine and find other related goodies on their Pinterest page, and they also have a great wine blog that helps educates newbies on various aspects of the beverage.
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