Maintaining a successful business in the social space in 2013 and beyond will involve staying ahead of the curve and making sure to adapt to the evolving nature of the medium.
The Growing Influence of Mobile
Tablets and mobile devices are becoming mainstream ways of accessing information, so having and implementing a mobile strategy and websites will be imperative. For travel in particular, the number of people making hotel and restaurant decisions through mobile devices is constantly rising, and it’s imperative for brands to have a mobile website to make this process seamless for potential guests.
The Visual Approach to Social Media Marketing
On the social network front, the popularity of newbies Pinterest and Instagram continues to rise. The reliance on images for both of these channels bodes well for travel, since there are so many visual (independent and collaborative) components people consider when planning a vacation.
Owning Your Media
Building owned media outside of Twitter and Facebook will also become imperative for the industry – a blog is a great option that serves many purposes, and it’s becoming increasingly vital for search engine optimization (ideally, increasing brand awareness and bookings). Blogs also allow for instant personal feedback, which is at the very heart of hospitality. With a blog, any of your past, current or potential customers will be able to read and respond immediately, providing direct insight to the mind of your consumer.