Many business owners disillude themselves into thinking that paid discovery is a waste of money, but they truly have no idea how wrong they are.
The behavior of a search visitor opposed to a paid discovery visitor is quite different. Visitors that use common search engines (such as Google or Bing) often visit for a limited amount of time and leave as suddenly as they arrived. Visitors who stumble across your site using the paid discovery method are much more likely to linger on your site.
Paid marketing helps businesses find people who are interested in what you are offering which is sometimes a demographic you may have overlooked when opening your business up to many new potential customers.
With StumbleUpon paid discovery, you only pay for unique visitors (when the person actually visits your site) making it an affordable method of advertising for your business.
Signing Up With StumbleUpon
StumbleUpon makes things easy for you. Simply put, we decide where to send our visitors (which webpage) and how much of our budget we are willing to allocate to the campaign each day.
The first thing you should do is click on the explore button on the main page. You will now be given the option to sign up with your Facebook account, or you can sign up by using the form below the Facebook option. This short form will ask for the following information.
- Your name
- Your email address
- A username of your selection
- Your password
- Your birthday
- Your gender
Creating A Campaign
Once you’ve setup your account, it is time to create your first paid discovery campaign. At the top right of your screen you will see a button labeled “Create Campaign.” When you click on that button, you will be taken to a screen where you’ll have to input some of your information.
Type the website address where you want your visitors to go in the space provided labeled “URL.” You can add custom tags to your URL to help with tracking your website traffic if you have Google Analytics.
Enter the amount of visitors and/or money you are willing to budget towards your advertising campaign each day and click on the button that says “Save and Review.” It is wise to keep your daily budget low until you become more familiar with how it all works for you.
Once you save your information, you will arrive on a more advanced configuration screen. Here you will be able to give your campaign a name which is optional but will help when you have multiple campaigns going at once.
The settings on this advanced page are mostly preselected for you with the exception to the name option. I wouldn’t play around with the settings too much until you get a feel for it.
You have total control over the audience you’re targeting by selecting hundreds of different options available to you once you get the hang of the program. You can select viewers that will be targeted by age to what mobile device type they use.
Once you are happy with all the settings, you can click on the “Create Campaign” button.
The StumbleUpon network categorizes all sites that are added for better discovery of each site.
Additionally, you have the option to create a different campaign for each interest or limit your campaign to keywords based on a list provided, or typing the words into the keyword space provided.
You can focus on promoting your services to a local demographic or a more widespread one and encompass the entire world.
StumbleUpon uses a pay per unique visitors approach which means that you will end up paying a considerable amount less than if you were to go with a pay per click method of advertisement.
Focusing On Your Hotel
Your campaign should be tailored to your hotel. If you have a large hotel with special amenities (like a spa or a water park) you should focus on creating a campaign that highlights these things. This really starts to take shape when it comes to your target market.
It is wise to create different campaigns for each highlight that you want to advertise. For example, if you want to create a campaign focusing on a new restaurant you opened in your hotel, it is a good idea to create a campaign for the demographic your restaurant will bring it and a separate campaign for the hotel in general. It should work generally the same way if you wanted to advertise a spa or anything else your hotel may have that sets you apart from any other hotel.
An example would be to create a blog post or infographic on your local city. This can be interesting facts or tourism related facts or anything interesting. Once you have created this blog post you can then use stumbleupon to push it out to your target demographics. This should or can convert engaged stumbleupon users into customers once they are on your website. The more creative you are the better your conversion rate will be. Just keep in mind what your goals are so that your stumble upon campaign is used properly.
Using The StumbleUpon Community
The first thing you need to know is that the StumbleUpon community has the potential to gain popularity for your website. Click on the “stumble” button to explore the website. By clicking the “stumble” button you will be taken to a website matching your interests. You can rate this site with a thumbs up or a thumbs down.
If you visit and rate other users web pages in the StumbleUpon community, they are more likely to view and rate your website. If you have enough people rate your webpage with a thumbs up you will build popularity that way as well.
Being an active part of the community will also increase the public’s trust in you and their interest in your recommendations.
This post was contributed by Rita Globe. Rita is a fun loving individual who loves being a contributing author. She runs a blog, and a successful small business in her spare time. She contributes to Bay City Brokers from time to time.