It can seem intimidating to name your business and create a brand. The process of starting a business is a creative task. It involves discerning unmet needs in the market, writing a business plan, and designing new products or services.
If your creative talents are more entrepreneurial than artistic, solve your branding problems with dozens of creative tools available. Namify’s new business name generator is the perfect place to start your business’s creative journey—no oil paints required.
How To Name Your Business
Most entrepreneurs spend too much time ruminating about the right business name. It’s an easy thing to overthink. Your business’s name must convey what makes your company different. It also must attract your ideal customers, all within two or three words. Namify makes the process simple by combining your company’s category with several descriptive keywords that you provide to describe your business.
For instance, if you want to start a business selling gourmet dry baking mixes for cookies, pancakes, and brownies, choose the “food” category. Then, add a few terms that describe the unique aspects of your business, like “gourmet,” “bakery,” or “easy.” Perhaps your ideal customer is wealthy moms who don’t like cooking, but also don’t want to bring store-bought treats to parties. Try keywords like “secret ingredient” or “magic” that convey the time-saving characteristics of your product. Keywords are a great place to get creative like this!
How To Make a Logo and a Website
Like names, logos should say a lot about your business without being too big, detailed, or complicated. When you use Namify to pick out a domain name as well as a business name, you can build your logo for free. BuildMyLogo.co lets you combine your new brand name with a tagline and a few of the keywords. It generates several logos you can choose from to use on your print and digital marketing collateral.
You’ll probably put your logo to use on your website before it appears anywhere else. No matter what your business is about, there are dozens of user-friendly website builders that don’t require you to know anything about art, design, or branding. Which one you choose depends on your business, but a few of the most popular site builders are:
- Squarespace: Known for its beautiful themes and design, but capable of supporting ecommerce, blogs, and service businesses
- Wix: A long-standing site design tool that’s grown and changed with online design trends
- Shopify: A commerce-focused option with plenty of plugins and options for customizing
How To Design Your Marketing Material
As you move your business idea from concept to launch, you’ll realize how much visual design is a part of modern commerce. You’d need a lot of things to open the baking mix business described earlier. You’d need design and artwork for food labels, packing slips and invoices for orders, email confirmations for shipments, and more.
Luckily, as with your website, you don’t have to be a graphic designer to make professional-looking marketing collateral. Canva is probably the best-known graphic design tool aimed at non-designers, but there are numerous other options, like Snappa and Crello, any of which will eliminate the need for pricey software packages or hiring a designer, all while allowing you to make quality marketing materials quickly.
Launching a business is a creative undertaking—don’t let anyone tell you otherwise! Even if you’re not the artistic type, you can use creative tools like Namify to conquer the design tasks on your startup to-do list once and for all.