Building customer trust is important. It helps make your business seem more legitimate and can also improve customer loyalty. There are several different ways to build customer trust in your company, but one of the best is to get more online reviews. Online reviews allow customers to voice their opinions about your product or service and let their voice be heard.
Many people believe online reviews as much as personal recommendations, so they’re an incredibly valuable tool. Unfortunately, getting customers to leave reviews isn’t always easy.
Thankfully, there are a couple of things you can do to get more online reviews. With that in mind, here are some helpful tips to help build customer trust.
Make it Easy for People to Find You
Make it easy for people to leave reviews. It shouldn’t take more than a few clicks to get to a page on your site to leave a review. Ensure you use SEO successfully so customers can find your site in the first place. Make sure you claim your listing on review sites to ensure you have access to what’s said about you online. That way, on the off chance you get false reviews, you’re equipped to handle it.
While some might be willing to go to your site, create a Google My Business account as well. This will allow people to easily find you and leave reviews through Google. In addition to getting more reviews, a GMB account can help to promote your business and has several other benefits.
Ask for Reviews
While it might seem simple, sometimes asking for reviews is one of the best ways to get them. Calls-to-action are powerful. Don’t hesitate to ask customers to complete an action. Sometimes, it simply might escape a person’s mind to leave a review.
Of course, know the best time to ask for a review. Do it at a time when someone is most motivated. This could be right after their product has been delivered, or a few days after once they have had a chance to use it.
If you provide a service, ask for feedback right afterward. If the customer expresses they had a positive experience, ask them to leave you a review. They might not, but it doesn’t hurt to ask. Afterall, most don’t think about it unless they have a negative experience. Learning how to handle negative reviews is a task in itself. If you ask someone that has a positive experience to leave a review, it brings the idea to the forefront of your customer’s mind.
Share Positive Reviews
Share positive reviews on your site or social media accounts. Make posts highlighting peoples’ comments. You could even create videos where you read and respond to a few positive reviews.
This showcases that people love your products or services, and can also entice others to leave reviews in hopes of being featured. Also, seeing the positive reviews of others could remind people of their good experience with your company. It could remind them to leave a review, too. This will help solidify trust and build brand loyalty.
Respond to Reviews
When you get reviews, make an effort to respond to most, if not all, of them. This shows customers you care and are willing to put in effort. It also shows people that you are listening to and evaluating your reviews.
This not only includes giving thanks and appreciation for positive reviews, but also responding to negative ones. Be empathetic, kind, and helpful. Responding to these reviews can save customers who had a poor experience. Be sure to work hard to offer a satisfactory solution to the upset customer.
Offer Incentives for Reviews
Lastly, if you are struggling to get more reviews, a tried-and-true method to consider is to offer some sort of an incentive. People love freebies. They’ll often be willing to leave a quick and honest review to get one.
These freebies could be a free item sample, a discount code for your online store, or a complimentary service. This can sometimes be the extra little push a happy customer needs to take time out of their potentially-busy day to leave a review.
We hope you’re able to get more online reviews for your company. From simply asking for them, to sharing positive reviews, all of these tips can help you build up the trust of your customers.