Covid-19 impacted the economy in various ways. There have been various innovations in mobile marketing trends, such as the rise of QR codes. Covid-19 also changed the ways business work, and how they position themselves. Certain aspects are worth continuing long-term.
Here’s how to position your business for growth as things shift “back to normal.”
Keep up Remote Working
It’s estimated about 74% of the company executives in various industries intend to convert 10% of their staff to permanent remote workers when the pandemic is over. While some companies will safely re-open their offices, keeping a remote or semi-remote team is is a great strategy. There are many remote working tools that made this transition seamless.
The beauty of having remote employees is you get to work with some of the top talents in the industry. Since you’re not confined to your immediate region, you can hire anyone from anywhere. It also saves money in transport allowance for employees.
Companies also save on renting and furnishing office space. Given how the economy has changed, come up with strategies that help save on operational costs.
Invest in E-commerce
Research shows e-commerce grew by 14% within the first quarter of 2020. It makes sense. Many turned to the internet to cater to their needs during the early months of Covid-19. People use the internet to purchase goods and entertainment. Many companies have explored new avenues of how to market during Covid-19.
This is not likely to change post-Coronavirus. People will be used to the convenience that comes from searching for products online. The immense reliance on e-commerce is enough reason for businesses to tap onto this opportunity. Employ clever Covid-19 marketing strategies. For example, effective SEO helps brands survive the pandemic.
Operating eCommerce is not rocket science. You need an optimized website and social media accounts that help you connect with your customers. Want to go global? Hire a Professional Employer Organization (PEO) like Global PEO. These providers can help you recruit and manage employees that will be working for you abroad.
Move to Contactless Shopping
When the pandemic is over, customers will be reluctant to go shopping like they used to before. This is an opportunity to capitalize on contactless shopping. Come up with innovations to will help people shop with ease.
For instance, if you are a retailer, people come to your store to make purchases. Invest in automatic doors that open when they sense a customer approaching. Contactless card machines are another great option. They don’t require customers to swap and input their pin manually. This helps eliminating physical contact since people will be cautious of touching surfaces.
Rely on Local Production
In the past, manufacturers would source raw materials from distant suppliers in other countries, and sometimes, continents. Freight services have been distorted since the pandemic began. It’s likely they will have to turn to local producers for materials. This approach will protect businesses from future disruptions and will reduce the cost of transportation and shipping.
As an innovator, think about how you will supply the local manufacturers. You will make so much more working with these stakeholders and promoting your company’s growth.
They say “necessity is the mother of invention.” This Covid-19 pandemic may have been bad for the economy, but it presents other opportunities. There are opportunities for growth in any industry. Have a solid strategy that will help you stand out from your competition.