If you’re like most business owners, you might dread the thought of manually sending out email campaigns. It’s a time-consuming task that can be easily forgotten or postponed. Luckily, there are tools available that can automate your email marketing for you. This way, you can focus on your business instead of spending countless hours sending out emails.
There are many benefits to email marketing when its executed well. We’ll look at some email marketing examples to help you understand more about how this process works.
1. Welcome Sequence Emails
A welcome sequence email is sent to new customers who have signed up for your services or offers. Welcome emails are usually sent out soon after someone subscribes to your list. They serve as a friendly reminder about who you are. Welcome emails also convey to subscribers what they can expect to receive from you in the future.
It’s advisable to include additional calls to action in your welcome emails. Use these CTAs to get new subscribers to follow you on social media or download additional resources. Be sure to constantly monitor your email marketing metrics so you can track what’s working and what’s not.
2. Product Upsell Emails
Another way to use email marketing automation is product upsell emails. These are also called cross-sell or joint venture (JV) emails. Send these emails to existing customers who have purchased from you previously.
For instance, if you’re a plumber offering drain cleaning services, your main product is drain cleaning. However, many people who become customers may also need additional services, such as toilet repairs and faucet replacements.
Your product upsell emails should be sent to customers who have already purchased your core product offering. This way you don’t annoy people with offers for things they don’t really need. Research email writing tips that convert so you know you’re positioning the right message to the right people.
3. Order Confirmation Emails
If you sell products or services online, order confirmation emails are a must. They convey your appreciation for customers who have placed an order. For online businesses, these emails are usually sent out immediately after a purchase is made. If you offer physical products, it may take some time for your customer’s order to ship. However, you can still send them an email as soon as their transaction is completed.
To improve the open rates of your confirmation emails, include a special promotion or offer. For example, give customers a 10% or 15% off coupon that they can use for their next purchase.
4. Abandoned Cart Email Sequences
Stores that offer products or services online often lose out on potential sales. This is because people add items to their shopping carts then leave the website before they purchase. Retailers lose countless sales due to cart abandonment.
If you run an eCommerce website, use email marketing automation to solve this problem. Send out abandoned cart emails after customers have left your website without making a purchase. Your emails can contain a special discount for the items in their abandoned carts.
5. Event Reminder Emails
Another option is to send out event reminder emails to people who have signed up for your mailing list. If you own a restaurant or bar, use marketing automation to let your customers know about an upcoming promotion. You could also let them know about a new menu item or an upcoming event.
Include your email marketing automation signup form on your website or any other platform where you have a large following. This way, the people interested in staying up-to-date with your company will opt-in to receive your emails.
These are email marketing automation examples you can use to automate your list-building efforts. The best way to succeed is to start with the end in mind. Your email marketing automation should support your company’s overall business goals. Use these examples to build email marketing campaigns that can generate more revenue for your business. If you need more help, contact expert marketing automation consultants to help ensure you do everything right.