Category Events

I attended the “Fear and the Art of Creation” panel at SXSW. Presented by Chris Guillebeau and Jonathan Fields, the panel discussed the primal fear that usually underlies our inaction, and the ways that moving from ideation to action can produce success.
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This morning, Guy Kawasaki spoke at South by Southwest on the Art of Enchantment. He then proceeded to offer 10 tips on how to be enchanting. Here’s a basic outline and summary.
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Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
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On Thursday, hundreds of people gathered in the beautiful Renée and Henry Segerstrom Concert Hall in Costa Mesa to hear Seth Godin speak. Organized by Bryan Elliott of LinkedOC, the event provided a unique opportunity to hear first-hand from a highly-respected individual in the marketing world.
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Coupa Café is a lively Venezuelan restaurant featuring a completely new style of international dining. Not only does Camelia Coupal own and operate the Beverly Hills location, she also maintains their social media.
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In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.
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