Yahoo! News recently ran a Forbes article entitled, “Why Facebook is a Threat to Lifestyle Brands.” It argues that the ways we express ourselves via social networks have replaced the expression stimulated by utilizing products of specific brands. Rather, I’d argue it’s enhanced it.
The Ritz-Carlton hotel chain is now offering destination advice via Foursquare, making it one of the growing number of luxury brands jumping aboard the geo-location, social media bandwagon.
Southwest Airlines Communication Specialist Laurel Moffat spoke on the airline’s successful social media strategy. There were many beneficial insights and lessons only a brand experienced in social media can provide.