Here are some actionable tips on how you can start crafting your business’ brand through social media engagement.
Most businesses have profiles on top social media sites. Social media has become such a popular marketing tool that it would be more surprising to find a business that wasn't ...
Social media fads may come and go, but one thing remains constant: LinkedIn consistently remains one of the best professional networks out there. Whether you're an individual professional or you're ...
Greg Creed, CEO of Taco Bell, shares how his brand has transformed itself in several essential ways without losing the loyalty of its core customer.
There were some great panels at the Food Service Social Media Conference, and one of the stand-outs was on “rewarding brand loyalty.”
Il Fornaio Restaurants’ Festa Regionale menu offers the finest in authentic Italian cuisine. Diners who participate in the monthly promotion receive a passport to be stamped during each visit. This is an awesome marketing campaign in that it thrives on the roots of the restaurant, and everything ties in to the concept of traveling through Italy.
Yahoo! News recently ran a Forbes article entitled, “Why Facebook is a Threat to Lifestyle Brands.” It argues that the ways we express ourselves via social networks have replaced the expression stimulated by utilizing products of specific brands. Rather, I’d argue it’s enhanced it.
The Gap, one of the largest retail clothing brands, is shaking things up with the debut of its food truck, Pico de Gap. The truck serves to stimulate buzz about Gap’s new 1969 Fall denim collection.
Pepsi has just revealed their new “social vending system” hoping the trend will be “the next generation in interactive vend technology.”
Coupa Café is a lively Venezuelan restaurant featuring a completely new style of international dining. Not only does Camelia Coupal own and operate the Beverly Hills location, she also maintains their social media.