Through developing meaningful, relevant content that appealed to the target audience, Avanti Resort was able to grow their Facebook presence significantly.
ResorTime.com took advantage of the new Facebook offers, but it back-fired in unexpected ways. Here is what went wrong and how to get the most out of Facebook offers.
The Tamale Guy is a genuine icon of Chicago nightlife, and in recent years, his status and his business has only improved with the help of his loyal following’s use of social media.
Culture, a yogurt truck based in Chicago, sets an awesome example of how food trucks can really take their social media to the next level.
I purchased a TravelZoo deal a couple months ago. The company went out of business, yet didn’t alert their customers, who made appointments and paid. What’s the proper course of action?
Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.
As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.
Julie Lim of Orange County’s first enomatic wine bar, OC Wine Mart, outlines the ways social media helped skyrocket her business.
After being hacked, a business’ twitter page lashed out online against their attacker. But they did it the wrong way.
The Mirage Hotel & Casino in Vegas is doing an awesome job keeping their online presence top-of-mind for guests (and potential guests).
The Anaheim CVB is doing an awesome job with staying interactive and highlighting the winning aspects of their city.
The Virginia Tourism Bureau has taken some unique strides to increase their social viability. Between their ground-breaking iPhone app and life-size mascot, they’re out-of-the-box makes them stand out amongst other destinations.
Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
Foursquare is a location-based mobile social network that exists thanks to today’s smartphone . If Twitter lets you share your status, Foursquare lets you share your location. You check-in at businesses and friends can see when and where you check in.
Today’s businesses must address more aspects of the customer experience than ever before. In addition to a stellar product or service, you now have many more channels to listen to and participate in, while keeping the experience consistently excellent.
Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.