Through developing meaningful, relevant content that appealed to the target audience, Avanti Resort was able to grow their Facebook presence significantly.
Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.
Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
Foursquare is a location-based mobile social network that exists thanks to today’s smartphone . If Twitter lets you share your status, Foursquare lets you share your location. You check-in at businesses and friends can see when and where you check in.
Today’s businesses must address more aspects of the customer experience than ever before. In addition to a stellar product or service, you now have many more channels to listen to and participate in, while keeping the experience consistently excellent.
Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.