This infographic shows how the “Always-On” consumer offers businesses a chance to connect with consumers 24/7 at home, at work, and everything in between.
Hospitality marketers should make use of Facebook’s free engagement tactics to increase sales and leverage their hotel’s brand on the platform.
In order to focus on the customer, businesses should encourage feedback, have fast responses, and use reputation management to better customer relations.
Mobile marketing will advance in overtaking the console industry with the rising quality of smartphones and high quality graphics available.
Most businesses have profiles on top social media sites. Social media has become such a popular marketing tool that it would be more surprising to find a business that wasn't ...
The Virginia Tourism Corporation is out to prove that love is at the heart of every Virginia vacation. In July, they unveiled oversized LOVE artwork at several Welcome Centers across the state. Then, the local tourism offices jumped into the fun with the Virginia Tourism “Bring LOVE to Your Town” event.
I was on some website the other day when I noticed a Macy’s ad that caught my attention. Rather than try to direct people straight to their website, as is the intention with most ads/businesses, it sought to encourage people to head to Macy’s Facebook page.