This infographic shows how the “Always-On” consumer offers businesses a chance to connect with consumers 24/7 at home, at work, and everything in between.
Hospitality marketers should make use of Facebook’s free engagement tactics to increase sales and leverage their hotel’s brand on the platform.
In order to focus on the customer, businesses should encourage feedback, have fast responses, and use reputation management to better customer relations.
Cross promotion is designed for customers who buy a certain product, with the sole aim of incentivizing customers to buy related products as well.
Wavespot is a new form of social WiFi that allows businesses to connect with their customers via WiFi and deliver personalized marketing collateral.
Mobile marketing will advance in overtaking the console industry with the rising quality of smartphones and high quality graphics available.
To launch a new restaurant, make use of social media platforms to reach a wider target audience and give customers frequent updates.
Lake Charles is a tourist destination with new social media marketing techniques to reach wider audience. See how they are raising the bar for social media.
A popular way to market your product is by creating a professional video that reaches a massive audience. Learn how to take your video marketing to the next level.
Thanks to Big Data, you can uncover the preferences of your consumers and keep them happy.
A lot of big data is sifting through social media signals. Here’s what the hospitality industry gains from big data.
As hotels develop their social profiles and embrace social media marketing, followers develop loyal bonds to these brands.
Most businesses have profiles on top social media sites. Social media has become such a popular marketing tool that it would be more surprising to find a business that wasn't ...
One of the platforms to watch in 2012 is Pinterest, which lets users organize things they find on the web. There could be decent potential for the hospitality industry.
The Virginia Tourism Corporation is out to prove that love is at the heart of every Virginia vacation. In July, they unveiled oversized LOVE artwork at several Welcome Centers across the state. Then, the local tourism offices jumped into the fun with the Virginia Tourism “Bring LOVE to Your Town” event.
Pepsi had added QR codes to their regularly mass-distributed cups. This is great since it only requires the development of one QR code, yet the distribution is gargantuan in scale.
The Gap, one of the largest retail clothing brands, is shaking things up with the debut of its food truck, Pico de Gap. The truck serves to stimulate buzz about Gap’s new 1969 Fall denim collection.
The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.
Mike Stelzner, founder of Social Media Examiner, visited LinkedOC last week to share some great incites and information about his new book, Launch.
I was on some website the other day when I noticed a Macy’s ad that caught my attention. Rather than try to direct people straight to their website, as is the intention with most ads/businesses, it sought to encourage people to head to Macy’s Facebook page.