The Virginia Tourism Corporation is out to prove that love is at the heart of every Virginia vacation. In July, they unveiled oversized LOVE artwork at several Welcome Centers across the state. Then, the local tourism offices jumped into the fun with the Virginia Tourism “Bring LOVE to Your Town” event.
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Pepsi had added QR codes to their regularly mass-distributed cups. This is great since it only requires the development of one QR code, yet the distribution is gargantuan in scale.
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The Gap, one of the largest retail clothing brands, is shaking things up with the debut of its food truck, Pico de Gap. The truck serves to stimulate buzz about Gap’s new 1969 Fall denim collection.
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The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.
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