With every checkin at Walgreens on Foursquare or Facebook, a flu shot is donated to someone in need.
Twitter is an engaging place, one that, when surrounded by various commentary on universal happenings, becomes a tempting place to chime in. That said, when you’re representing your business on these channels, the rules are a little bit different.
Gary Vaynerchuk’s SXSW presentation addressed how “we’re living in the beginning of the humanization of business.”
The Parc 55 Wyndham hotel uses Twitter and Facebook to let fans and followers know about special deals, special rates strictly for them along with San Francisco news, events and facts.
Hotels have made great strides in social media over the past few years; from Twitter to Facebook, and Foursquare and YouTube, there is no limit to how hotels can boost their online presence and increase their customer base.
Southwest Airlines Communication Specialist Laurel Moffat spoke on the airline’s successful social media strategy. There were many beneficial insights and lessons only a brand experienced in social media can provide.
“Google Alerts” is a content monitoring system that notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected. It’s a great, straightforward way to gather content for social media channels for several reasons.
Social Media events are a great way for hotels and restaurants to gain easy, free exposure. Though offering up freebies to a large audience could initially feel like a loss rather than a gain, the potential ROI of doing so in this context is uniquely unprecedented.