Tag Twitter

Twitter is one of the most widely used social media platforms on the web today and a great portal for catching up on news, sharing information and promoting your personal or business profile. It’s also a great opportunity for link building – if you know where to go.
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The Tamale Guy is a genuine icon of Chicago nightlife, and in recent years, his status and his business has only improved with the help of his loyal following’s use of social media.
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Many airlines are now on Twitter and have pretty substantial followings. Travel 2.0 put together an infographic that provides great incite regarding how airlines are using the service.
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While it’s a great thing that more and more businesses are jumping aboard the social media bandwagon, many still aren’t really grasping the point of doing so. There’s a very finite distinction between social media marketing, and merely marketing via social media.
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Twitter is an engaging place, one that, when surrounded by various commentary on universal happenings, becomes a tempting place to chime in. That said, when you’re representing your business on these channels, the rules are a little bit different.
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HootSuite is an efficient social media management tool that is very straightforward and offers a diverse array of functionality. It’s great for multiple-account management, brand monitoring, scheduling content and more.
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Many social media consultants and businesses have developed a habit of broadcasting their services while not really demonstrating the value of their work.
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Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
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This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.
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