The Sol Wave House in Mallorca is establishing itself as the world’s first “Twitter experience hotel” so that instant gratification upon receiving a “fave” or a “retweet” never takes a vacation.
The inception of social media has made it incredibly easy for people to connect with others from anywhere in the world. Regardless of your location, you can now instantly establish ...
Rather than use today to just push their product, Office jumped on the opportunity to reach out to their consumers and create personal, memorable connections.
Twitter is one of the most widely used social media platforms on the web today and a great portal for catching up on news, sharing information and promoting your personal or business profile. It’s also a great opportunity for link building – if you know where to go.
There are a few cardinal rules of social media that many business still fail to embrace. Here are 5 reasons people aren’t following you back on Twitter.
The Tamale Guy is a genuine icon of Chicago nightlife, and in recent years, his status and his business has only improved with the help of his loyal following’s use of social media.
#tourismchat is a biweekly twitter chat focusing on social media in the tourism industry.
Many airlines are now on Twitter and have pretty substantial followings. Travel 2.0 put together an infographic that provides great incite regarding how airlines are using the service.
While it’s a great thing that more and more businesses are jumping aboard the social media bandwagon, many still aren’t really grasping the point of doing so. There’s a very finite distinction between social media marketing, and merely marketing via social media.
Twitter is an engaging place, one that, when surrounded by various commentary on universal happenings, becomes a tempting place to chime in. That said, when you’re representing your business on these channels, the rules are a little bit different.
HootSuite is an efficient social media management tool that is very straightforward and offers a diverse array of functionality. It’s great for multiple-account management, brand monitoring, scheduling content and more.
After being hacked, a business’ twitter page lashed out online against their attacker. But they did it the wrong way.
Twitter just launched the follow button for websites, allowing people to follow your twitter account directly from your website.
Many social media consultants and businesses have developed a habit of broadcasting their services while not really demonstrating the value of their work.
Roger Smith Hotel is setting a stellar example of engaging consumers both in-person and online.
A webinar on the “State of Social Media” outlined current statistics about social media and what 2011 has in store.
The Parc 55 Wyndham hotel uses Twitter and Facebook to let fans and followers know about special deals, special rates strictly for them along with San Francisco news, events and facts.
Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
The OC Fair & Event Center uses social media to elevate major seasonal and weekly events.
This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.