Pepsi has added QR codes to their regularly-distributed soda cups. I’d never really seen them in this “mass” capacity before, and thought it was actually quite brilliant since it only requires the development of one QR code, yet the distribution is gargantuan in scale.
Pepsi seems to be really embracing social marketing trends in other ways as well. If you check in to various “summer venues” (beaches, amusements parks, sports venues, etc.) on Foursquare, you could unlock the Pepsi Summer Fun badge and a chance to win Pepsi Summer Party Kits or a trip to the 2011 MLB World Series!
This helps cross promote those venues and well as create an aura around the Pepsi brand that associates them with more than just a beverage, but with fun and summer-related activities.
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Awesome! Although, I wish i can scan the QR code. I can’t seem to get it to scan (I tried the enlarged image). Thanks for sharing Debbie 🙂
I haven’t seen these yet or gotten the Pepsi Summer Fun badge. However it’s cool that Pepsi is embracing new technology.
I tried, too, Matt! I edited the photo down to just the QR code and tried to scan it but the scanner wouldn’t accept it. I’ll for sure scan it next time. Was too distracted taking the photo this last time!