Social Media Marketing World took place last week in beautiful San Diego, CA. The third annual event covered a variety of topics related to social media and digital marketing trends.

People converged from all over the world for two full days of action-packed sessions. In many instances, there were 10 sessions running concurrently.

Naturally, the audience was extremely active on social, resulting in the #SMMW15 hashtag trending and some remarkable social reach.

Here are a few stats from the first day, Thursday, around 5pm when sessions concluded:


Additionally, not only was the hashtag performing well in San Diego, and, more broadly, the US, but the reach was international. It’s also interesting to note the array of hashtags used along with the variety of devices from which people were engaging online.


I attended an assortment of sessions on topics like global content marketing, employee social advocacy, how to measure social ROI, social media tools, and content marketing, among others.

Here were a few of my own key takeaways from the sessions I attended:

It would be difficult to fully dissect two full days of learning, but here is just a small sampling of a few key takeaways from the social media conference, shared via Twitter:

Did you attend #SMMW15? What were your biggest takeaways?