The holidays are upon us, which means it’s time to get moving with your holiday marketing campaigns.

But with so many sales, gift guides, “pick me” promos, and giveaways, how can you make sure customers choose YOU?

With the majority of annual sales going down during the holiday season, you can’t afford to miss the boat (or shall we say Black Friday, Cyber Monday, and holiday gifting madness).

To kick your butts in gear, the team at The Shelf whipped up this nifty infographic that will have you banging out holiday marketing campaigns faster than you can DIY that ugly Christmas sweater.

Follow these holiday marketing guidelines for sweet, sweet success.