The Business of Halloween [Infographic]
![The Business of Halloween [Infographic]](https://socialhospitality.com/wp-content/uploads/2016/10/halloween-infographic.jpg)
Trick or treat!
It's that time of year again when everyone launches into a frenzy of costume planning, pumpkin carving, and gooley party decor prepping.
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A lot of money is spent on Halloween:
- $8.4B is going to be spent on Halloween this year.
- $1.5B increase in spending over the previous year.
- $82.93 is the average expected spend for each US consumer (up from $74.34 last year).
- 171M Americans are planning to partake in Halloween.
The Role Social Media Plays in Halloween:
17% of people use Pinterest to find costume inspiration, up 133% since 2012. — NRF 27M Pinterest users pinned Halloween content last year. — Pinterest 273M ideas were pinned for Halloween last year. — Pinterest 40% of people on Pinterest plan for Halloween several months in advance. — Pinterest 72% of smartphone shoppers research an item before purchasing it. — Nielsen 40% of people said they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube. — Annalect 36¢ of every dollar spent in a brick and mortar store is influenced by digital. — Deloitte 86% of women consumers agree with the following statement: “Social media content has become a chief source of online research when I’m thinking about making a purchase.” — Influence CentralThe team at The Shelf turned these stats and others from a recent NRF study into an informative infographic:
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