The Virginia Tourism Bureau has taken some unique strides to increase their social viability. As noted on a recent Brand Channel article, “one of advertising’s classic slogans and tourism campaigns, the 42-year-old ‘Virginia is for Lovers,’ is back with its first marketing push in four years.”
In addition to regular social media channels like Twitter and Facebook, they recently launched their own iPhone app, making it the first statewide personalized travel guide that provides users with information and access to thousands of attractions, events, accommodations, restaurants and special offers throughout the entire state of Virginia.
The Virginia Tourism PR Twitter account is also doing really well. With over 6,000 followers and regular engagement and interaction, they’re doing a great job connecting with potential consumers.
They’ve gone above and beyond to characterize, in life-sized fashion, the heart behind their tagline — aptly named Trip Heartmann, VP of Vacations. Along with his own Facebook page, photos have been captured of Trip gallivanting around Virginia and elsewhere. He recently visited DC where he hugged it out with fans and even took advantage of public transportation.
By creating this persona, Virginia Tourism is humanizing their brand and reaching consumers in a new way. Of the infinite destinations with an online presence, Virginia caught my attention amidst a sea of sameness, and I got a good laugh catching Trip’s escapades. This definitely helps aid the fun-loving vibe they hope to create around the state and they’ve set a great example of thinking outside of the box (or the heart).