A new study shows that, for the first time, consumers are spending more time on mobile apps than on the web, according a recent Mashable article. With that in mind, there’s many taking advantage of the opportunity to reach their mobile-inclined audience in new, innovative ways.

Destinations Travel Magazine just released a mobile page allowing subscribers to access the latest issues from their smartphones. Beginning with the July 2011 issue, the magazine will be available for iPhone, iPad, Droid as well as a variety of other devices.

OC Fair iPhone AppWhat’s also really cool is that travel service providers, merchants and restaurants can go mobile with the magazine’s readers, too, by providing special offers, discounts and promotions right in the magazine, which has also incorporated new social networking features, including ‘share’ buttons for Facebook and Twitter.

The Orange County Fairgrounds also just released an app for this summer’s fair.

It allows users to view a complete listing of extreme sports events, concerts and any other activity, and buy tickets online. You can navigate and plan all aspects of your fair experience strictly through this app!