Four Seasons has done an exceptional job integrating social media into their website and general marketing, and constantly continues to expand its social media presence on Facebook, Twitter, Weibo and Pinterest as well as TripAdvisor.
Their corporate Facebook page has over 150,000 fans, while their Twitter feed has over 60,000 followers. With a Klout score of 70, it’s evident the brand places a lot of focus on engagement with guests and those tweeting about their hotels.
In addition to corporate pages and handles, Four Seasons also maintains individual hotel, resort and restaurant pages and handles as well as interest-specific interactive blogs and sites that are also connected to social media, including YouTube, Instagram, Yelp and OpenTable.
The corporate Pinterest account is also a stand-out amongst other businesses, hospitality and otherwise. They use the opportunity to showcase a lot of personality with their boards, with names including “chill out” featuring winter-related items, “wish you were here” showcasing various locations, plus “pinspiRED” featuring a variety of pins with the color red.
Staff members are also reaching out in new ways. For example, the concierge team at Beverly Wilshire, A Four Seasons Hotel, recently launched their own website and Twitter feeds, with direct connections to individual team members through social media and email.