This summer, Loews Hotels & Resorts launches a Social Summer campaign by sending Director of Social Media, Piper Stevens on a cross-country road trip.
Piper will be visiting all 19 properties and documenting her experiences across all social media platforms including Facebook, Twitter and Instagram. Additionally travelers, for the first time, will be able to book reservations, learn about special offers, and plan trips via Loews Hotels & Resorts social media channels including Facebook and Twitter.
Piper kicked off the Social Summer road trip in the nation’s capital, Washington, D.C., and then headed to explore Nashville on the second leg of her trip. You can read about her visit to D.C. and Nashville on the newly introduced Wish You Were Here blog.
Featured prominently on the Loews Hotels & Resorts website as well as the Loews Hotels Facebook page, Piper’s travel blog will be updated daily as she uncovers property highlights, as well as each destination’s local flavors.
“It is important for me to step out from behind my desk and really experience how our guests are engaging with Loews destinations firsthand,” explains Piper. “As we continue to build our social media presence, we want to develop programs that truly resonate with our audience and travelers everywhere.”
With each property visit, Piper will detail everything from the local attractions, not-to-be-missed food and beverage options, travel tips, and even a music playlist for those that crave tunes while on the road.
While at each location, Piper will team up with the hotel concierge or VIP manager each Wednesday to host a Twitter chat via @Loews_Hotels to answer any questions about the hotel or the destination.
In addition to Piper bringing her point of view to the Loews community, guests can engage with the brand by sending virtual postcards to their social network. During pre-arrival or while on property, guests will be invited to visit the Loews ‘Wish You Were Here’ Virtual Postcard App which will be located on each of the Loews property Facebook pages, where fans will have the opportunity to design their own postcard that includes a personal photo and ‘handwritten’ note to share with their family or friends on Facebook, Twitter, or via email.
For travelers looking to join-in and head out on their own summer road trip, Loews is offering guests up to 30% off of each room when they book three rooms or more at any hotel property with the Social Summer Package, available now through September 30.
Guests will also receive complimentary WiFi and a Shutterfly gift card. A portion of the proceeds spent on Shutterfly.com will benefit DonorsChoose.org.