Four Seasons Hotels and Resorts is among the first companies to receive early launch access to Pinterest’s Place Pins, a new Pinterest feature that encourages exploration by adding details such as the address of the place and phone number to Pins associated with locations.
According to Pinterest’s official blog:
Place Pins were designed to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends. You can access them from anywhere on your smartphone, too, which means you can find new places on the go and even get directions!
Place Pins also include extra details like the address and phone number right on the Pin so you can easily pull up useful info on a weekend adventure or before a night out.
Pinners can enjoy four map-enabled Pinterest boards on Four Seasons Hotels and Resorts Pinterest page, including Gastronomic Travel, Concierge Recommends: Europe Uncovered, Extraordinary Honeymoons and Around the World by Private Jet.
Pinterest’s new Place Pins better assist in trip planning and uncovering local content. Pinners can Pin locations to create virtual maps, perfect for planning those next getaways.
“Innovation has always been part of Four Seasons brand DNA, and social media is no exception,” says Sorya Gaulin, director, corporate PR and social media, Four Seasons Hotels and Resorts. “Social media allows our guests to better understand the unique Four Seasons experience. By working collaboratively with Pinterest, the new Place Pins will complement Four Seasons online trip planning service, Pin.Pack.Go, which connects guests with Four Seasons local experts worldwide through collaborative boards on Pinterest.”
Launched in August, Pin.Pack.Go enables users to utilize the expertise of Four Seasons concierges around the world to plan their upcoming trips, making Four Seasons a part of the adventure from the very first Pin. With the new Place Pins feature, guests will be able to view their boards as a map, making planning and exploration easy. Place Pins will also be available on mobile, perfect for discovering places on the go.
In addition to being the first luxury hotel company to offer a trip planning service on Pinterest, Four Seasons has a strong presence on the platform with a primary Four Seasons page, a Four Seasons Bridal page and accommodating wedding Pinterest contests, plus more than 70 active property pages across all regions – from Los Angeles to Paris, Bangkok, Bora Bora and beyond.
Four Seasons continues to set the bar in social media engagement, leading the industry with continuous evolution and innovation.
In 2013, Four Seasons received three Travel + Leisure Social Media in Travel and Tourism (SMITTY) Awards, including Best Hotel Chain, and three Social Hotel Awards from HOTELS, including Best Use of Visual/Photographic Social Networks By Brand.
With a strong presence on Facebook, Twitter, Instagram, Youtube, Google+, Vine, Weibo, Youku, and more, Four Seasons continues to meet guests where they already are, embracing the power of social media to deepen guest engagement in meaningful and relevant ways.
Place Pins is another example of the brand’s commitment to innovation in the social space.
Are you looking forward to utilizing Places Pins?